Social Media Manager

About the Role

DIBS is looking for an imaginative and strategic Social Media Manager to oversee the daily operations and expansion of our social media channels, concentrating on Instagram, TikTok, and Pinterest. This role requires transforming brand and product narratives into captivating content that sparks engagement, builds community, and drives growth. The ideal applicant has deep passion for beauty and culture, strong storytelling skills across platforms, and proven success in enhancing and nurturing brand social presence. Reporting to the digital team, this person will collaborate closely with founders, marketing, creative, influencer, and community teams, and should be comfortable both behind and in front of the camera.

Key Responsibilities

• Manage and execute the content calendar daily across all social platforms, including Instagram (and Broadcast Channel), TikTok, and Pinterest.
• Create, produce, and publish compelling, on-brand content that conveys a unique brand perspective aligned with key priorities and product launches; oversee quarterly content shoots, including strategy, shot lists, budgets, and execution.
• Identify and maintain relationships with user-generated content (UGC) creators to address content needs and amplify brand messaging, coordinating with the paid media team to negotiate content rights for paid and retail use.
• Collaborate with co-founders and partners on content ideation, creation, and strategic direction specifically for founder-related content.
• Analyze performance metrics regularly to refine content strategies through weekly and monthly reports.
• Engage with the community by partnering with customer experience and retention teams to respond to inbound communication and actively participate in daily interactions across social channels, including Facebook.
• Assist TikTok Shop team in organizing, hosting, and managing live sessions and affiliate partnerships.
• Work alongside retail social teams to plan organic and paid content and coordinate cross-brand collaborations with influencer teams.
• Coordinate event coverage by preparing shot lists and TikTok briefs for internal execution, creating recap reels and carousel posts for event highlights.

Qualifications

• 3 to 5 years' experience managing social media for beauty, fashion, or lifestyle brands.
• Deep expertise and curiosity in platform-specific content, especially Instagram and TikTok, with interest in exploring emerging platforms and integrating relevant new media.
• Strong aesthetic sense with abilities to conceptualize and produce engaging short-form videos, including video editing skills.
• Proficiency with Canva, Adobe Suite, CapCut, or similar editing software.
• Excellent writing skills and a keen eye for visual storytelling that embodies "show, don't tell."
• A data-driven approach with eagerness to test, learn, and iterate based on analytics.
• Highly organized, collaborative, and adaptable to a fast-paced startup environment.
• Comfortable being on camera and intrinsically creative.
• Resides in the New York City area and able to travel; required to be in-office once a week.

Physical Demands

• Occasionally lift or move objects up to 30 pounds.
• Reach hands and arms in various directions.
• Remain seated and stationary throughout the workday.

Compensation and Location

This is a primarily remote position within the New York City metropolitan area. The salary range is between 70000 and 90000 USD annually, determined by experience, skills, education, and other factors.