Social Media Manager

About Roots Hospitality International

Roots Hospitality International operates in Ghana and Côte d’Ivoire, headquartered in Accra with additional operations in Abidjan. The company manages a variety of assets including hotels, serviced residences, luxury residential complexes, food and beverage venues, wellness centers, and lifestyle hubs. Combining global hospitality standards with deep local market knowledge, it caters to international visitors and long-term residents alike. The organization upholds high standards of operational excellence, guest satisfaction, and asset value enhancement through professional management, strategic positioning, and ongoing improvement, making a significant contribution to contemporary hospitality and residential offerings in West Africa.

Role Summary

We are seeking a Social Media Manager to join our team full-time on-site in Greater Accra Region, Ghana. This position focuses on strategizing, producing, and distributing content across various social media channels to increase brand visibility and engagement for Roots Hospitality International and its associated properties.

Key Responsibilities

• Design and implement social media campaigns that align with corporate objectives.
• Maintain and manage content calendars ensuring timely publication of posts.
• Monitor the performance metrics of social channels and optimize content for broader reach and user interaction.
• Engage with the online community by responding thoughtfully to comments and messages.
• Collaborate with internal teams to promote special offers, events, and company updates.
• Guarantee consistency of brand messaging across all social media platforms.
• Analyze data and prepare regular reports showcasing performance trends and improvement recommendations.

Qualifications and Requirements

• Proficient skills in Social Media Marketing and Social Media Optimization (SMO) with the ability to plan, execute, and refine campaigns.
• Strong written and verbal communication abilities to craft compelling and brand-compliant messages for varied audiences.
• Experience in content strategy, including developing editorial plans and aligning messaging with business goals.
• Comfort with social media analytics tools and interpreting data to guide strategy adjustments.
• Educational background in Marketing, Communications, Hospitality Management, or related disciplines is desirable.
• Previous exposure to hospitality, lifestyle, or tourism marketing, especially within the West African context, is advantageous.
• Capability to work on-site in Greater Accra and manage multiple platforms while coordinating with diverse internal stakeholders.
• Exceptional organizational skills, meticulous attention to detail, and a proactive mindset toward keeping abreast of emerging social media trends and best practices.