SEO Executive

About Truth Serum Media

Truth Serum Media Private Limited is a digital-only news and fact-checking entity based in South India. It is affiliated with respected bodies like the International Fact Checking Network (IFCN), Fact Check Network (FCN), and Trusted Information Alliance (TIA). The dedicated fact-checking team, led by journalists trained under the Google News Initiative, strives to deliver accurate, balanced, and evidence-based reports. The platform has published over 4600 fact checks in seven languages, making a notable impact in combating misinformation. TeluguPost also offers political analysis and extensive public affairs coverage. Additionally, it operates initiatives like a Climate Change Observatory monitoring false climate claims and Cyber Vigil analyzing cyber fraud patterns to support responsible digital journalism.

Role Overview

We seek a proactive and results-oriented SEO and Social Media Executive to spearhead our digital expansion efforts. This position demands expertise in SEO, social media strategy, content marketing, and data analysis to amplify organic site traffic, boost search engine rankings, expand social platforms reach, and foster audience interaction.

Primary Responsibilities

• Formulate and execute end-to-end SEO plans targeting enhanced organic visits and improved SERP positions.
• Conduct comprehensive keyword research, competitor benchmarking, and content gap evaluations.
• Optimize website architecture including landing pages, metadata, and internal link structures.
• Perform technical SEO assessments and collaborate with development teams to resolve any issues.
• Leverage analytics platforms like Google Analytics, Search Console, Ahrefs, and SEMrush for performance monitoring and reporting.
• Keep abreast of evolving Google algorithms and industry developments to adapt strategies accordingly.
• Design and manage social media marketing initiatives across Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and other channels.
• Develop content calendars that align with overall marketing and business goals, aiming for high engagement and brand visibility.
• Track trends to uncover chances for viral content and boost follower and engagement metrics through organic and paid efforts.
• Analyze outcomes of campaigns and refine tactics based on platform analytics.
• Handle community interactions professionally by responding to comments and messages.
• Work closely with content creators, graphic designers, and video editors to produce SEO-optimized, appealing content.
• Ensure content complies with SEO best practices and serves marketing objectives.
• Implement digital campaigns driving lead generation, traffic growth, and audience engagement.
• Benchmark competitor online strategies and suggest enhancements as needed.

Candidate Requirements

• Graduation degree in Marketing, Communications, Business, Computer Science, or related disciplines.
• Minimum 2 to 5 years of experience managing SEO and social media initiatives.
• Proficient with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Meta Business Suite, and social media analytics platforms.
• Experience using CMS, preferably WordPress.
• Familiarity with technical SEO practices including Core Web Vitals, schema markup, and website optimization techniques.
• Strong written and verbal communication and analytical abilities.
• Capability to prioritize and handle multiple assignments effectively within deadlines.

Preferred Expertise

• Previous work in news media or digital publishing environments.
• Knowledge of Google Discover optimization and usage of AI-based SEO tools.
• Experience in managing paid advertising campaigns on Google and Meta platforms.
• Basic understanding of HTML, CSS, and design/video tools such as Canva and Photoshop is advantageous.

Benefits and Perks

• Competitive remuneration accompanied by performance-linked incentives.
• Opportunity to contribute to high-traffic digital properties with broad reach.
• Prospects for professional advancement and skill enhancement.
• Engaging and collaborative workplace culture fostering innovation.