Sales Development Representative

About HERO Software and the Opportunity

Starting from October 1, 2026, embark on a rewarding career with HERO Software, a SaaS company dedicated to simplifying and enhancing the efficiency and success of craft businesses through innovative digital solutions. We focus on reducing office and on-site workload using modern software, automation, and AI.

As a Sales Development Representative, you will be the initial point of contact for potential customers, helping them understand their challenges and discover tailored solutions with HERO.

Our offices are located in Berlin and Hannover, offering spacious, modern work environments that encourage focused work and team interaction. While working from home is supported, regular in-person collaboration is encouraged.

Primary Responsibilities

• Proactively reach out to potential clients via phone, email, and social media, often serving as their first connection with HERO.
• Engage with craft businesses to understand their daily operations, processes, and challenges by asking insightful questions.
• Identify customer needs, challenges, and interests within the craft sector.
• Build trustworthy, professional relationships with key decision-makers, maintaining a friendly and confident approach.
• Qualify leads systematically to find those best aligned with HERO’s products and market.
• Schedule qualified introductory meetings and product demonstrations for Account Executives to support a smooth sales process.
• Maintain accurate records of customer interactions and relevant data in Salesforce for transparent and efficient lead management.
• Study the craft market and collaborate with the team to develop smart, relevant outreach strategies.
• Utilize modern tools, automation, and AI to prepare, prioritize, and continuously improve outreach activities effectively.
• Work closely with colleagues at Berlin or Hannover offices and contribute actively to an open, learning-oriented team culture.

Required Skills and Qualifications

• Enjoy and excel in outbound sales, especially telephone communication, demonstrating determination, persistence, and positive energy.
• Genuine interest in the craft industry and eagerness to understand client challenges and operational workflows.
• Preferably some prior experience related to the craft sector, either through previous jobs, client contacts, or personal exposure, with a strong willingness to learn about the target market intensively.
• High customer orientation with the ability to appear professional, approachable, and reliable during initial contacts.
• Clear and effective communication skills, strong presentation abilities, and the capability to engage others with structured and lighthearted delivery, including humor.
• Ability to work independently, manage schedules reliably, and meticulously prepare and follow up on conversations.
• Diligent documentation in Salesforce, ensuring transparency and quality in the sales initiation phase.
• Openness to new technologies and enthusiasm for integrating AI tools and automation into everyday work for enhanced productivity and results.
• Excellent command of German (minimum C1) and good English skills (minimum B1).
• Team-oriented mindset with enthusiasm for regular in-person collaboration at the Berlin or Hannover offices.

Benefits and Perks

• Flexible work time and location, supported by a 29-euro subsidy for a Germany-wide transport ticket.
• 30 vacation days including December 24th and 31st, plus additional special leave for events such as marriage, relocation, or childbirth.
• One volunteering day annually to contribute to a social project of personal choice.
• Health and wellness benefits including access to fitness programs (JobRad, Hansefit, EGYM Wellpass), full mental health support via Bloom, and supplementary company health insurance from Allianz.
• Monthly professional shoulder and neck massages at the Hannover office.
• Annual continuing education budget of 800 euros for courses, literature, or coaching.
• Regular feedback and development meetings to support career growth.
• Clear HERO career advancement plan.
• Engaging team events including summer and Christmas celebrations and annual co-working trips within the EU.

Additional Information

HERO encourages applications from non-binary and trans* individuals. Candidates with disabilities are given preference if equally qualified.

Your main contacts for this role are Martine (Talent Attraction) and Dennis (Sales).