Retail Allocator - Allen Solly

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a member of the Aditya Birla Group, is a prominent branded apparel firm managing a wide portfolio of renowned lifestyle brands. As of March 31, 2025, ABLBL boasts a retail presence spanning over 4.6 million sq. ft., featuring 3,253 exclusive brand outlets, operations across more than 38,000 multi-brand outlets, and upwards of 7,000 shop-in-shops within department stores nationwide. The company's brand lineup includes some of India's most trusted and established names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each backed by over 25 years of legacy. Their success is fueled by a strong emphasis on design innovation, category growth, and operational excellence in product ranges covering formal, casual, and occasion wear.

Besides, ABLBL has made significant inroads into the innerwear and athleisure segments through Van Heusen Innerwear, rapidly expanding its distribution channels across India. Strategic partnerships with internationally acclaimed brands including Simon Carter, American Eagle, and Reebok further strengthen the portfolio. American Eagle has secured its spot as a leading premium denim brand in India, while Reebok has broadened its reach across various sales channels under ABLBL's management since 2022. Simon Carter continues to uphold its position in the premium menswear market with a unique design ethos and curated collections.

Role Overview and Responsibilities

• Support merchandise assortment planning for all retail locations.
• Develop tailored buying plans for assigned product categories aligning with sales goals.
• Establish Average Retail Price (ARP) targets per category, craft option plans, and perform detailed depth analyses.
• Formulate stock-to-sale strategies for each season, including end-of-month and beginning-of-month calculations and Open-To-Buy (OTB) estimates.
• Contribute data for monthly target setting broken down by product category, track performance against targets, and prepare merchandise reports and product performance analyses.
• Oversee key aspects of inventory management ensuring optimal stock cover per category, control product dormancy, and manage pullback activity within defined standards.
• Create and analyze sell-through reports on a weekly basis and maintain photo sell-through documentation.
• Act as the custodian for stock and sales plans by curating dispatch strategies split by product category, monitoring planned versus actual figures, and managing allocation plans with size-wise assessment.
• Map competitive landscape regarding new product launches, schemes, and window displays to support market intelligence.
• Conduct merchandise, product, and visual merchandising related training sessions.
• Monitor and enhance the contribution percentage of core business categories within the total LTL business volume, identifying opportunities to introduce new designs.
• Assist in preparing retail design briefs focusing on option grids and reviewing learnings from previous seasons.
• Collaborate on Integrated Go To Market (IGTM) initiatives with VM and design teams, including dressing key stores and scaling rollout across outlets.
• Coordinate with retail planners closely to ensure effective use of allocated space and manage returns.

Qualification and Experience

• A graduate degree is required.
• Relevant professional exposure in stock allocation, advanced proficiency in Excel, and inventory management experience is essential.