Product Data Lead

Role Overview

GoodHabitz is transitioning from a sales-driven strategy to one centered around product impact. We seek a Product Data Lead to establish and develop our product data function from scratch. This pivotal role involves creating the event taxonomy, setting instrumentation standards, and building analytics frameworks that enable data-driven product decisions. You'll convert disjointed data into a reliable system trusted by both product teams and executive leadership. This position reports directly to the Director of Product and holds significant influence across product and executive levels.

Key Responsibilities

• Develop foundational data systems, including defining a product event taxonomy and naming conventions, collaborating with engineering on tracking plans, and instituting instrumentation quality monitoring to promptly detect issues.
• Design metrics to measure user activation and retention by creating activation funnels with segmentation (e.g., LMS versus platform users, cohort analysis) and consistent retention tracking, while empowering teams to perform self-service analysis.
• Manage the overall metrics narrative by establishing regular reporting rituals with agreed-upon metric definitions and owners, providing a coherent story from activation through engagement, retention, and Gross Revenue Retention (GRR) that leadership can rely on.
• Foster cross-team collaboration by clarifying roles between product data, analytics engineering, and domain teams; lead implementation of identity stitching such as account-level joins; and balance delivering practical initial models with iterative refinement towards rigor.

Candidate Profile

• Proven experience creating a product data ecosystem end-to-end, encompassing instrumentation, data modeling, and dashboard design.
• Skilled at hands-on tasks (SQL querying, data modeling, dashboard creation) while simultaneously influencing how the data discipline evolves and scales organizationally.
• Experience owning tracking plans, event taxonomies, or naming convention schemes, collaborating closely with engineering teams.
• Adept at converting vague business or product questions into precise, durable measurement definitions.
• History of enhancing data trustworthiness through quality assurance processes and meticulous documentation.
• Experience with B2B SaaS product teams involving multiple user journey surfaces is advantageous.
• Comfortable engaging with stakeholders across Product, Engineering, Revenue, and Customer Success domains.

What This Role Is Not Suited For

• Candidates preferring to join an established data team rather than build frameworks from the ground up.
• Applicants who want to remain purely hands-on without influencing processes and structures as the discipline grows.
• Individuals seeking narrowly focused analytics roles; this position spans instrumentation, modeling, reporting, and cross-functional alignment.
• Those unwilling to lead consensus-building conversations around metric ownership, priority setting, and shared definitions.

About GoodHabitz

GoodHabitz is a B2B SaaS EdTech company committed to making professional development engaging for individuals and the organizations that invest in them. With around €50 million in Annual Recurring Revenue and teams spanning 10 European countries, we are enhancing our marketing capabilities to deliver high-impact campaigns at scale.

Our Brand & Content team, composed of creative professionals from across Europe, operates as a central campaign studio planning and delivering complete campaigns for regional field marketing activation. The team thrives on systematic processes, mutual trust, and a passion for creating engaging B2B marketing that breaks the mold of dull corporate messaging.

Employee Benefits

• Competitive salary structure enhanced by role-specific performance bonuses reflecting your value and efforts.
• 25 days of paid vacation annually to support your work-life balance.
• Allocated travel budget for work-related mobility.
• Flexible working environment equipped with necessary tools including a laptop.
• Unlimited access to GoodHabitz’s learning resources and MyAcademy platform for continuous personal and professional development.
• Access to mental health coaching through our strategic partners to maintain your well-being.
• Diverse and inclusive workplace with colleagues from various European cultures offering varied perspectives and ideas.
• Engaging themed events and team-building activities ranging from creativity workshops to social vitality events full of surprises.
• Annual fully paid day dedicated to volunteering for causes you care about, either individually or with your team.
• Long-term security benefits including pension schemes and disability insurance coverage.