Product Analyst - Growth

About the Company

Cult, a part of Curefit Healthcare Pvt Ltd established in 2016, is the largest fitness and wellness platform in India. It aims to make fitness accessible, enjoyable, and engaging through various offerings including group workouts, gyms, personalized fitness plans, and high-quality fitness products. Their vision is to motivate people towards a healthy and active lifestyle by leveraging innovative fitness solutions powered by technology.

Role Overview

The Product Analyst will take full responsibility for product analytics, from designing metrics and tracking instrumentation to generating insights, conducting experiments, and influencing the product roadmap. This role requires deep analytical skills, sound product understanding, and the ability to translate complex data into actionable recommendations that boost product performance and business results.

Key Responsibilities

• Collaborate with cross-functional teams including Product, Engineering, Business, and Leadership to define challenges, set success metrics, and establish analytical frameworks.
• Manage product instrumentation and event tracking to ensure precise measurement of features, launches, and user journeys.
• Analyze user behavior across various metrics such as funnels, retention, engagement, conversion, adoption, and monetization to derive meaningful insights.
• Create and update dashboards, reports, and product health indicators to monitor performance and uncover growth prospects.
• Develop self-serve analytics tools, reusable data models, and semantic layers to promote data-informed decision-making.
• Work with large-scale datasets to identify trends, risks, opportunities, and vital business insights.
• Design, implement, and assess A/B tests, including sample sizing, metric choice, interpreting results, and making recommendations.
• Address experimentation challenges like biased samples, novelty impact, metric conflicts, and inadequate statistical power.
• Translate intricate data findings into clear, actionable suggestions that guide product strategy and roadmap planning.
• Independently tackle ambiguous business and product problems by applying structured data-driven analysis.
• Partner with Data Engineering and Engineering teams to enhance data accuracy, event tracking, and reporting systems.
• Effectively communicate insights and strategic advice to both technical teams and senior business stakeholders.

Required Qualifications

• 1 to 2 years experience in Product Analytics, Business Analytics, Data Analytics, or a similar analytical role.
• Strong practical knowledge of SQL and Python programming languages.
• Proficiency with spreadsheet tools such as Excel or Google Sheets and Business Intelligence platforms like Tableau, Power BI, or Looker.
• Solid understanding of product metrics, funnels, retention analysis, conversions, and A/B testing methodologies.
• Experience handling and analyzing large datasets to produce actionable business insights.
• Excellent analytical thinking, problem-solving capabilities, and communication skills.
• Ability to work effectively and autonomously in a dynamic, cross-functional environment.

Preferred Experience and Skills

• Familiarity with big data technologies such as Hive, Hadoop, Spark, BigQuery, Redshift, or Snowflake.
• Background in consumer internet, marketplaces, fitness, health-tech, subscription services, or digital product companies.
• Previous collaboration with Product Managers, Engineers, Data Engineers, and Designers.
• Strong intuition for products and the capacity to link user activities with business outcomes.