ಇ
Performance Marketing Manager
Remote · ಪೂರ್ಣ ಸಮಯ
ಅರ್ಜಿ ಸಲ್ಲಿಸುವವರಲ್ಲಿ ಮೊದಲಿಗರಾಗಿರಿ
- ಅನುಭವ
- 1+ ವರ್ಷಗಳು
- ಸಂಬಳ
- INR 40,000 – INR 50,000 / month
- ತೆರೆಯುವಿಕೆಗಳು
- 1
- ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ
- 9 ಗಂಟೆಗಳ ಹಿಂದೆ
- ಕೆಲಸದ ಮೋಡ್
- ಮನೆಯಿಂದ ಕೆಲಸ ಮಾಡಿ
- ಪುನರಾರಂಭ
- ಅರ್ಜಿ ಸಲ್ಲಿಸಲು ಕಡ್ಡಾಯ
ಕೆಲಸದ ವಿವರ
About BlueCrest Ventures
BlueCrest Ventures operates as a multi-brand D2C e-commerce company, focused on developing and expanding consumer brands across an array of product categories.
Role Overview
We are seeking a skilled Performance Marketing Manager to take comprehensive responsibility for paid customer acquisition initiatives across our diverse D2C brand portfolio. This position is a fully remote, full-time role emphasizing revenue enhancement, customer growth, and scalable profitability.
Key Responsibilities
- Design, execute, oversee, and optimize advertising campaigns on Meta Ads and Google Ads platforms.
- Develop structured campaigns for prospecting, retargeting, and retention, utilizing appropriate Campaign Budget Optimization (CBO) or Ad Set Budget Optimization (ABO), targeting, bidding methods, and budget allocation.
- Administer Google Search, Shopping/Performance Max, Display, and YouTube ads, including managing product feeds, keyword targeting, audience segmentation, and conversion objectives.
- Conduct daily performance evaluations to address issues related to ad delivery, tracking, creative content, target audiences, bid strategies, and budget adjustments.
- Monitor key performance metrics such as ROAS, MER, CAC, CPC, CPM, CTR, CVR, AOV, along with SKU-level profit margins.
- Implement systematic testing on variables including audiences, creatives, ad formats, landing pages, promotional offers, product feeds, and bidding techniques.
- Make informed decisions regarding scaling, pausing, restructuring, or terminating products and campaigns based on commercial outcomes.
- Compile detailed weekly and monthly reports presenting insights, recommended actions, lessons learned, and strategic advice.
- Partner with creative, content, web development, CRM, and operations teams remotely to refine the complete acquisition funnel.
- Translate revenue and profitability targets into realistic budgets, forecasts, and channel-specific plans.
- Create standardized procedures for testing, reporting, and optimization, while mentoring junior team members.
Requirements
- A minimum of one year hands-on experience in e-commerce performance marketing, preferably with D2C brands.
- Expertise with Meta Ads Manager, Google Ads platforms, Merchant Center, and product-feed-driven advertising practices.
- Demonstrated capability to optimize and scale advertising campaigns focused on ROAS, CAC, and profitability benchmarks.
- Familiarity with pixels, conversion APIs, Google Analytics 4 (GA4), UTM parameters, and attribution models.
- Proficiency in using spreadsheets, performance dashboards, and performing systematic commercial analyses.
- Fluency in spoken Hindi and English is essential.
- Strong self-direction, prioritization skills, and autonomous decision-making abilities in a remote work setting.
Employment Details
- This is a full-time, fully remote position.
- The compensation package is between 500000 to 600000 Indian Rupees per annum (CTC).
- The company provides a laptop and an office phone for work use.