Performance Manager - Socialites Group

About the Role

The Performance Manager will oversee the strategy, execution, optimization, and reporting of all digital media campaigns for Socialites Performance Media clients. This full-time position is based in Auckland CBD with occasional travel required. The role entails managing digital campaigns across various platforms to ensure alignment with business goals and client KPIs while fostering continuous testing and analysis for performance improvements.

Company Culture

Socialites, operating under Media X, is a globally connected full-service media agency that prides itself on delivering exceptional results with a fun and creative office environment. The team collaborates across regions including New Zealand, Australia, Asia, Europe, India, the Middle East, the US, and Canada. The organization is known for leveraging New Zealand’s most extensive retail customer data through its advanced "Follow the Money"™ Precision Targeting Platform.

Key Responsibilities

• Design, implement, and manage digital campaigns across Paid Social, Paid Search, Display, and Programmatic channels ensuring campaign objectives and KPIs are met.
• Establish and maintain a rapid testing methodology to validate marketing hypotheses and apply insights to enhance campaign performance.
• Analyze digital platform performance data to identify actionable improvements for ongoing campaigns.
• Collaborate with agency and account teams to drive agency growth in digital media areas.
• Lead and support a Performance Executive, providing training and workload management to optimize client and campaign outcomes.
• Continuously research industry trends and share relevant insights with the broader performance team to maintain top-tier campaign standards.

Experience & Qualifications

• Minimum of 5 years' experience in performance marketing within an agency or in-house environment.
• Proficient in Paid Social and Paid Search advertising on platforms including Google Ads, Meta, TikTok, among others.
• Strong grasp of analytics, conversion rate optimization (CRO), A/B testing, and metrics-oriented marketing.
• Advanced use of analytics tools such as Google Analytics or Adobe Analytics.
• Expertise in evaluating performance data to refine campaigns according to marketing KPIs.
• Strong analytical skills with meticulous attention to detail and excellent quantitative abilities — including proficiency in Excel.
• Tertiary education preferred or proven equivalent industry experience.
• Effective multitasking skills with the capability to manage multiple projects and deadlines efficiently.
• Experience in digital marketing strategy development and execution.
• Competent in stakeholder management and delivering performance updates promptly.

Additional Information

This role emphasizes a data-driven approach to media planning and execution within a collaborative and award-winning team environment.