Performance Creative Strategist

About the Role

We are seeking a sharp-minded and conversion-focused Performance Creative Strategist to take full ownership of our direct-response video creative pipeline. Your primary responsibility is transforming raw creator content into high-impact, revenue-driving paid advertisements.

Key Responsibilities

• Develop and execute direct-response strategies by translating product unique selling points, consumer psychology insights, and customer challenges into compelling ad concepts, scripts, and visual instructions.
• Create precise, foolproof creative briefings for external creators, influencers, and user-generated content talent. Guide them on hooks, messaging, visual rhythm, and calls to action to ensure all content is optimized for conversion.
• Manage and oversee the creative testing pipeline on platforms like Meta and TikTok. Systematically experiment with creative elements (e.g., testing multiple hook variations against core body angles) to enhance thumb-stop rates, click-through rates, and hold times.
• Collaborate closely with video editors during post-production to convert raw footage into polished, high-converting paid social advertisements by adding captions, graphic overlays, audio triggers, and dynamic editing styles.
• Work in partnership with the company founder to analyze customer acquisition cost, cost per acquisition, and return on ad spend metrics. Use data insights to refine and scale successful advertisement content.

Candidate Profile

• A growth marketing expert skilled in direct-response tactics, understanding hook effectiveness, visual contrast, customer personas, and the triggers that drive user engagement within the first three seconds of viewing.
• An expert brief writer who can instruct creators exactly on script, framing, and acting while maintaining authenticity and avoiding forced or scripted presentation.
• A data-driven professional who prioritizes conversion metrics, hold rates, CPA, and overall advertising efficiency over subjective judgments or aesthetics.

Required Qualifications and Experience

• Minimum of 2 years experience in roles such as Creative Strategist, Performance Creative Lead, or Direct Response Specialist within a growing direct-to-consumer brand or a high-volume performance marketing agency.
• Proven ability to produce scripts and creative briefs that have directly contributed to scaling advertising budgets on Meta platforms (Facebook/Instagram) and TikTok.
• Strong knowledge of paid social creative mechanics including hook rate optimization, hold rate, ad whitelisting, Spark Ads, and A/B angle testing methodologies.
• A portfolio or case studies demonstrating direct-response advertising briefs, scripting capabilities, and the corresponding performance outcomes.