Paid Media Associate

About ILIA Beauty

ILIA is a leading brand in clean, skin-centric beauty, blending skincare with makeup to create products that appear natural and skin-like. Based in Laguna Beach, California, the company is recognized as a pioneer in the Clean Beauty Revolution, emphasizing innovative formulations that protect and rejuvenate skin. ILIA fosters a fast-paced, collaborative work culture that values creativity, risk-taking, and continuous learning.

Role Overview

We are seeking a proactive and analytical Paid Media Associate to drive campaign performance and execution. This role requires close collaboration with internal teams and external agency partners to ensure flawless campaign delivery, alignment across functions, and ongoing optimization across various paid media channels.

Key Responsibilities

• Assist with daily execution of paid media campaigns alongside external agencies across platforms including paid social, search, Connected TV (CTV), affiliate marketing, and emerging channels.
• Manage quality assurance processes for campaigns, ensuring precise targeting, accurate tracking, and consistency between creative assets and landing pages before launch.
• Serve as the main liaison with agency partners to guarantee adherence to timelines, deliverables, and performance objectives.
• Track campaign spending and pacing; promptly identify and communicate potential risks and coordinate necessary adjustments.
• Collaborate with creative, branding, and digital teams to confirm timely delivery of all assets aligned with campaign strategies and platform requirements.
• Oversee the organization and trafficking of creative materials, maintaining proper version control and naming standards.
• Facilitate briefing for ads and landing pages by converting performance data and campaign goals into clear instructions.
• Ensure cohesive integration between media plans, creative execution, and landing page experiences.
• Support the creative testing roadmap by coordinating new concepts, asset updates, and iterative testing.
• Partner with internal teams and agencies to implement A/B tests across different audiences, messages, formats, and landing pages.
• Analyze creative performance data to generate insights that inform future strategies and creative briefs.
• Contribute to landing page testing initiatives focusing on key paid traffic sources.
• Assist with broader growth experiments by managing test operations and monitoring outcomes.
• Manage affiliate program activities including partner onboarding, campaign configurations, and performance monitoring.
• Collaborate with partners and internal stakeholders on campaigns, promotions, and activations within the affiliate network.
• Provide regular reports on campaign performance, identifying trends, valuable insights, and opportunities.
• Work with analytics and agency teams to verify accurate tracking, attributions, and data quality across media and website platforms.
• Detect and resolve tracking or data inconsistencies impacting media and site results.
• Support creation and maintenance of dashboards and frameworks for enhanced visibility into campaign performance.

Candidate Requirements

• 2 to 3+ years of experience in paid media, performance marketing, or digital marketing, ideally within ecommerce or consumer brands.
• Experience collaborating with media agencies and managing campaign execution and performance.
• Strong organizational capability and project management skills to handle multiple simultaneous tasks and deadlines.
• Comfortable analyzing data and performance metrics, familiar with tools such as GA4, Shopify, and media reporting platforms.
• Detail-focused with dedication to executing tasks accurately and efficiently.
• Excellent cross-functional communication skills to effectively coordinate creative, analytics, and marketing teams.
• Knowledge of paid media platforms like Meta, Google Ads, TikTok, and affiliate marketing is advantageous.
• A proactive, problem-solving attitude paired with eagerness for learning and professional growth in performance marketing.

Compensation and Benefits

• Annual salary range: $75,000 to $85,000, determined according to skills, qualifications, experience, and location.
• Bonus opportunities available.
• Comprehensive health benefits with 100% employer-covered medical, dental, and vision insurance.
• Flexible paid time off with no cap on personal days plus paid company holidays.
• Seasonal flexible days offering extra time off during spring and summer.
• Paid parental leave up to 18 weeks.
• 401(k) retirement plan with company matching contributions.
• Monthly stipends to support remote working expenses and personal wellness.
• Hybrid work model combining remote work and office presence.
• Quarterly stipends to replenish ILIA products.

Additional Information

This role is based in Los Angeles or Orange County, California and operates on a hybrid work schedule, blending remote and onsite participation.

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