Marketing Operations Manager

About the Company

TOAST is an acclaimed strategic brand and digital transformation consultancy that partners with ambitious organisations to align strategy, brand, digital, and growth initiatives effectively.

About the Role

This primarily remote position, ideally suited for candidates located in Brisbane, the Gold Coast, or nearby regions, focuses on managing daily marketing operations for a key client launching one of Australia's premier wellness destinations. In addition, the role supports TOAST's internal marketing and business development efforts. While remote, the role requires attendance at various in-person activities such as planning sessions, content shoots, workshops, and important meetings.

Key Responsibilities

• Oversee the complete marketing roadmap, set timelines and manage the campaign calendar.
• Coordinate project schedules, priorities, and deliverables, facilitating weekly progress meetings.
• Manage budgets, reporting, and ensure projects meet deadlines and financial parameters.
• Lead social media management across platforms like Meta, LinkedIn, TikTok, and emerging channels, including content creation, scheduling, and copywriting.
• Organise video and photography shoots, develop monthly content plans, and maintain brand consistency using tools like Canva.
• Manage HubSpot CRM, coordinate email and SMS campaigns, design customer journeys, and support lead nurturing and automation workflows.
• Coordinate digital paid campaigns on Meta and Google, assist with website updates and SEO efforts, and monitor campaign performance with recommended optimizations.
• Lead agency and supplier coordination, including briefing, creative review, campaign launching, influencer collaborations, partnerships, and PR support.
• Support TOAST's internal marketing through content generation, social media, thought leadership, lead generation, proposals, and team engagements.
• Maintain dashboards, report campaign performance, track KPIs and ROI, and look for ways to enhance marketing efficiency and results.

Required Skills and Experience

• A degree in Marketing or Communications is preferred.
• 3 to 5+ years of experience in marketing, marketing operations, or digital marketing roles.
• Proven project management abilities and excellent organisational skills.
• Proficiency managing social media on platforms including Meta, LinkedIn, and TikTok.
• Experience managing photography, video production, and content creation activities.
• Strong copywriting and communication skills.
• Hands-on experience with HubSpot CRM and marketing automation systems.
• Proficient with graphic design and social media assets creation using Canva.
• Utilisation of project management software such as Notion or equivalents.
• Experience running digital campaigns with Meta Business Suite and coordinating paid ads.
• Strong stakeholder management and ability to juggle multiple projects effectively.
• Competent in managing marketing performance dashboards and analytics reporting.
• Highly organised, proactive, responsible, and accountable.

Preferred Qualifications

• Background in wellness, health, lifestyle, hospitality, or membership-driven industries.
• Experience in coordinating creative agencies and suppliers.
• Involvement in launching new brands or major marketing campaigns.
• Familiarity with Google Analytics, Google Search Console, and SEO strategies.
• Knowledge of AI tools like ChatGPT or Claude to boost marketing productivity.

Personal Attributes

The ideal candidate is enthusiastic about health, wellness, and active living, brings creativity paired with excellent organisation, confidently manages multiple projects, and enjoys collaborating across clients, agencies, and creative teams. They are proactive, solution-oriented, and passionate about brand building and community growth.

Success Metrics

• Support the successful launch of the key client within the first year.
• Expand and engage a growing customer database.
• Consistently deliver social, email, and SMS communications.
• Coordinate multi-channel marketing campaigns effectively.
• Maintain strong communication with stakeholders and oversee project governance.
• Enhance TOAST's marketing reach and lead generation capabilities.
• Improve marketing systems, reporting processes, and operational efficiencies.

Additional Information

This role provides a unique opportunity to work within an award-winning strategic consultancy and contribute meaningfully to the launch of an exciting new Australian brand. The responsibilities cover a spectrum of activities including strategy, content, digital marketing, CRM management, social media, and brand development—all with immediate impact potential.