Marketing Lead - UAE

About Osome

Osome is a global fintech startup dedicated to simplifying administrative, accounting, and bookkeeping tasks for entrepreneurs, enabling them to focus on what matters most. Our innovative solution blends SaaS with human-in-the-loop services to deliver real-time support. With a rapidly expanding client base and a team of approximately 500 worldwide, we continue to scale and seek driven professionals eager to make significant impacts by tackling complex challenges.

Role Overview

As the Marketing Lead for the UAE, you will spearhead regional growth with high autonomy, encompassing strategy development and hands-on campaign execution, particularly on LinkedIn. You will manage the customer journey from initial company formation interest through to becoming loyal accounting service clients, employing digital precision, lifecycle automation, and impactful field marketing to establish Osome as the preferred partner for UAE SMEs.

Key Responsibilities

• Drive pipeline acceleration and revenue growth through demand generation initiatives.
• Optimize LTV/CAC ratios specifically for field and partner-acquired customers.
• Enhance leads to sales qualified leads (SQL) conversion rates.
• Ensure Osome's brand resonates with the UAE market culturally and linguistically, achieving local expert positioning with global tech backing.
• Own the full-funnel lifecycle using data-focused nurture sequences to simplify sales progression.
• Identify and implement strategic partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators for bundled growth opportunities.
• Lead go-to-market initiatives for UAE-specific product releases, like Corporate Tax and localized VAT tools.
• Maintain a strong grasp of the fractional and freelancer market dynamics.
• Collaborate with internal teams and the digital marketing center of excellence to deploy demand generation for local activation.
• Build founder communities through educational content addressing real challenges.

What You'll Do

• Generate, nurture, qualify, and track prospects via mid-to-low funnel marketing programs impacting revenue.
• Design and implement integrated acquisition campaigns across digital channels, content, influencers, and event sponsorships.
• Adopt an audience-centric approach for messaging, content, and value propositions at all touchpoints.
• Customize Osome's global value offerings to UAE-specific contexts such as Mainland vs. Free Zone regulations, Corporate Tax, and bilingual communications.
• Develop an omnichannel growth engine blending digital, social, content, field, and lifecycle marketing for high-intent founder engagement.
• Implement automated founder journeys to nurture leads through complex decisions related to business setup and financial management.
• Represent Osome at prominent UAE startup hubs (Hub71, DIFC, ADGM) and organize small, education-driven events for founders.
• Manage the regional marketing P&L, optimizing customer acquisition costs while scaling lead generation.
• Closely monitor and report on marketing program performance using KPIs like pipeline contribution, lead volume, and sales velocity.
• Work alongside sales teams to maximize targeted engagement investments.
• Exhibit ownership through advanced planning, proactive communication, and collaboration with cross-functional stakeholders.
• Motivate cross-team collaboration by demonstrating the impact of field and partner marketing integration.

Ideal Candidate Attributes

• Deep knowledge of UAE-specific strategic marketing nuances, differentiating approaches for varied business sectors like DIFC and JAFZA.
• Proficiency with digital marketing tools: setting up A/B tests in Meta platforms, creating drip campaigns in HubSpot, understanding SEO implications for platforms like Osome’s website.
• Data-driven mindset proficient in attribution modeling and lifetime value computation.
• Strong collaborative skills aligned with sales objectives and measurable KPIs.
• Proven success in integrated marketing campaigns driving customer acquisition and pipeline advancement.
• Insight into the fractional and freelancer market in the UAE and beyond, ideally with personal fractional experience.
• Startup mindset with a proactive, action-oriented attitude suited to fast-paced environments.
• Excellent communication, teamwork, and project management expertise.
• Resourceful in creating targeted program content for key market segments.

Experience & Qualifications

• 6-8 years of experience in field and partner marketing within SaaS, technology, or event management agencies.
• Proven track record in both digital and live event marketing and integrating event experiences into buyer’s journeys.
• Previous ownership of growth marketing, performance marketing, or similar functions in the region.

Benefits and Work Environment

• Chance to join an ambitious startup with clear goal orientation.
• Open, inclusive culture with founders involved deeply in the startup ecosystem.
• Agile work model focused on outcomes and performance.
• Multinational, culturally diverse workplace.
• Competitive salary package.
• Remote-first approach with flexible work arrangements.
• Flexible medical benefits.

Equal Opportunity Commitment

Osome is dedicated to fostering an inclusive culture where applicants from all backgrounds are welcomed and fairly considered. Discrimination based on legally protected characteristics is strictly prohibited. Accessibility accommodations for interviews and applications are available upon request.

Our Mission

We view entrepreneurs as catalysts for solving society’s challenges. By relieving them of routine administrative work, Osome empowers entrepreneurs to concentrate on advancing their businesses and driving progress.