Marketing Director

About Uncle Funky’s Daughter

Uncle Funky’s Daughter is a distinguished haircare brand specializing in high-quality products tailored for naturally curly, coily, and textured hair. The brand focuses on ingredient-conscious formulations that foster healthy hair while celebrating natural beauty, individuality, and confident self-expression.

With an established footprint in retail and digital domains, Uncle Funky’s Daughter is dedicated to ongoing innovation, growing its customer base, and fostering meaningful community connections. The work environment promotes collaboration, entrepreneurship, creativity, authenticity, inclusion, responsibility, and measurable outcomes.

Role Overview

The company seeks a seasoned and strategic Marketing Director to helm brand, consumer, digital, retail, public relations, and product marketing efforts. In this full-time onsite position, the director will devise and implement comprehensive marketing strategies aimed at boosting brand awareness, expanding customer acquisition and loyalty, enhancing retail results, and driving profitable revenue growth.

This leadership role balances strategic vision with hands-on management responsibilities, overseeing annual marketing plans, promotional calendars, product launches, creative campaigns, social media, email marketing, PR, market research, and experiential initiatives. Responsibilities include budget oversight, managing agency relationships, and leading a small internal marketing team.

Key Responsibilities

• Design and direct the overarching marketing and branding strategy.
• Preserve a distinctive, consistent brand identity and voice across all engagement points.
• Translate growth goals into actionable short and long-term marketing plans.
• Develop seasonal campaigns, product launch strategies, and promotional calendars.
• Reinforce the brand’s unique positioning within the natural hair and beauty sector.
• Monitor industry trends and competitors to identify opportunities.
• Collaborate with creative teams to craft advertising, packaging, and sales materials.
• Ensure message consistency across channels including digital, social, PR, email, and experiential.
• Execute integrated campaigns spanning digital, social, retail, e-commerce, influencer, and public relations platforms.
• Manage promotions, retailer incentives, contests, and other initiatives to drive demand.
• Set clear objectives, timelines, budgets, and performance metrics for campaigns.
• Analyze campaign outcomes and refine future strategies accordingly.
• Lead social media strategy, content development, community engagement, and influencer relations.
• Oversee website and email marketing strategies including content and analytics.
• Partner with R&D, Sales, Operations to identify product opportunities and consumer insights.
• Lead new product deployments from concept through launch including marketing strategy and post-launch evaluation.
• Manage public relations efforts to enhance brand recognition and reputation.
• Maintain relationships with media, PR agencies, influencers, and partners.
• Develop and oversee the marketing budget, ensuring optimal allocation and ROI.
• Lead and mentor the marketing team and manage external vendors and agencies.
• Foster a results-driven, creative, and accountable team culture.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required; advanced degree preferred.
• Minimum seven years of progressive marketing experience including brand strategy and campaign leadership.
• At least five years in consumer products, beauty, personal care, haircare, or related CPG sectors.
• Experience managing teams, agencies, budgets, and multidimensional projects.
• Proven success in building brands and driving measurable business growth.
• Strong expertise in brand, consumer, product, digital, retail, PR, and e-commerce marketing.
• Proficient in managing product launches and integrated go-to-market strategies.
• Deep understanding of social media platforms, influencer marketing, digital advertising, and email marketing.
• Familiarity with textured hair, natural beauty markets highly desirable.
• Experience with major retailers and retail marketing programs advantageous.
• Strong analytical capability to interpret diverse data and inform decisions.
• Skilled in budget management and marketing ROI evaluation.
• Exceptional written, verbal, presentation, negotiation, and interpersonal communication skills.
• Effective leadership, coaching, organization, project management, and problem-solving abilities.
• Adept at balancing strategic planning with practical execution.
• Familiar with Microsoft Office/Google Workspace; knowledge of Adobe Creative Suite and marketing analytics tools beneficial.

Success Indicators

• Establishment of a clear, unified, and distinctive brand strategy.
• Greater consistency and impact in marketing execution across all channels.
• Stronger consumer connections within the textured-hair community.
• Enhanced brand awareness, engagement, and customer growth and retention.
• Effective product launches and retailer program delivery.
• Improved collaboration across Marketing, Sales, Creative, Product Development, and Operations.
• Robust marketing performance tracking and improved ROI.
• Development of a high-performing, growth-oriented marketing team.