Marketing & Creative Executive

Overview of Wine Portal Group

The Wine Portal Group is a comprehensive wine-sourcing and distribution organization servicing diverse clientele across Asia. Their offerings cater to Private Clients & Collectors, On-Trade Customers & Industry Professionals, and Aspiring Wine Consumers. Their presence spans both physical outlets and online retail platforms.

They aim to be a comprehensive destination for wine discovery, learning, and enjoyment, connecting with varied wine community audiences via brands such as:

• Park90 – a prestigious wine lounge favored by connoisseurs
• Grand Cru Wine Concierge – a boutique retail wine shop and bar delivering bespoke offline and online buying experiences
• Vivino – the world’s leading wine app's flagship retail outlet and the largest global online wine marketplace

Job Role and Responsibilities

To support the company’s innovation and expansion efforts, the Marketing & Creative Executive will lead projects to enhance brand recognition and design impactful marketing campaigns aligned with trends and customer interests. Key duties include:

• Conceptualizing, designing, and implementing creative concepts for various brand assets such as marketing collateral, logos, displays, brochures, posters, packaging, and advertising materials for both online and offline channels.
• Managing print, digital, web, and multimedia projects from initial concept to final delivery.
• Planning social media strategies, including content creation, scheduling posts, and managing paid advertising.
• Ensuring that all design materials adhere strictly to established brand guidelines.
• Elevating and embedding the brand identity throughout all design artwork.
• Collaborating closely with internal teams and external partners to produce marketing materials.
• Coordinating and supporting brand promotions and wine tasting events.
• Overseeing and directing photo and video shoots for internal and external use.
• Performing video editing and creating simple animations.
• Carrying out additional duties as assigned.

Qualifications and Skills

The ideal candidate must meet the following criteria:

• Possess at least a Diploma, Advanced, Higher, or Graduate Diploma in Art/Design/Creative Multimedia, Marketing, Communications, Business Administration, or an equivalent qualification.
• Have a minimum of two years professional experience within a corporate setting.
• Demonstrate skills in content creation including photography and videography for social media platforms.
• Show experience in designing marketing materials such as electronic direct mails (EDMs), posters, and banners.
• Be proficient in Adobe Photoshop, Illustrator, Premiere Pro, Lightroom, or Canva.
• Exhibit strong abilities in copywriting, effective communication, creative problem solving, and project management.
• While knowledge of wine is not mandatory, a genuine interest in the subject is considered advantageous.