Marketing Coordinator

About the Role

Join Infrastructure People to shape the future of a dynamic infrastructure company as a Marketing & Communications Specialist. This unique position involves spearheading a significant brand transformation following a recent business restructure. You'll play a crucial role in crafting and launching a refreshed brand identity, managing all communications internally and externally to ensure clarity and consistency during this pivotal transition.

Key Responsibilities

• Design and implement comprehensive marketing and communications strategies.
• Oversee the launch of the new company brand identity across various channels.
• Manage messaging and communications to employees, clients, and stakeholders through the transformation period.
• Coordinate and execute launch campaigns via digital, print, and social media platforms.
• Create compelling content tailored for diverse audiences including clients, employees, and industry participants.
• Ensure consistent application of brand standards across all marketing materials and platforms.
• Collaborate closely with senior leadership on important business announcements and strategic messaging.
• Support initiatives related to employer branding and recruitment marketing.
• Organize events, engage with industry networks, and manage promotional activities.
• Track campaign metrics and seek opportunities to optimize performance and outcomes.

Candidate Profile

• Proven background in marketing and corporate communications.
• Experience managing brand launches or leading transformation-related marketing projects.
• Highly developed written and oral communication abilities.
• Strong stakeholder engagement and relationship management skills at varied organizational levels.
• Familiarity with digital marketing tools and social media management.
• Preferred experience with graphic design or content creation.
• Effective multitasking skills and the capacity to manage competing priorities.
• Proactive and creative approach with keen attention to detail.

Why Join Infrastructure People?

• Lead a significant brand introduction into the Australian infrastructure sector.
• Collaborate directly with senior leadership and influence strategic business decisions.
• Opportunity to make a meaningful impact on an expanding and evolving organisation.
• Diverse responsibilities encompassing branding, communications, digital marketing, and corporate relations.
• Work within a company that values collaboration and pursues ambitious growth.
• Attractive salary package and prospects for long-term career advancement.