Marketing Analyst

About RN JobForce

RN JobForce is an international platform dedicated to connecting job seekers and employers by leveraging advanced job search technologies alongside a broadening professional network. The company prioritizes discovering technology-driven career opportunities tailored to individual skills and career goals. By partnering closely with clients, RN JobForce implements a multi-layered approach to candidate delivery, ensuring highly qualified and aptly matched talent. Their focus on personalized, data-informed matching facilitates both career growth for candidates and efficient hiring processes for employers.

Role Overview

This full-time, remote Marketing Analyst position centers on transforming data into actionable insights that influence marketing and sales strategies. Responsibilities include gathering and analyzing data related to marketing and sales performance, constructing dashboards and comprehensive reports, and recognizing trends and potential improvements for campaign optimization. Collaboration with marketing, sales, and product teams is key to defining core performance metrics, segmenting target audiences, and assessing the effectiveness of various channels. The analyst will also contribute to forecasting efforts, experiment with new campaign strategies, and communicate clear, data-driven recommendations to stakeholders to enhance customer acquisition and engagement.

Required Qualifications

• Strong analytical capabilities with hands-on experience in analytics tools and methodologies.
• Marketing analytics proficiency, including evaluating campaign outcomes and customer behavior insights.
• Effective communication skills to clearly present complex analysis to audiences without technical expertise.
• Fundamental understanding of sales concepts such as sales pipelines, funnels, and revenue metrics.
• Familiarity with data manipulation and visualization software, including Excel, Google Sheets, SQL, and business intelligence platforms like Tableau or Power BI.
• Experience in digital marketing measurement techniques such as web analytics, attribution models, and A/B testing is advantageous.
• A bachelor's degree in Marketing, Business, Data Analytics, Economics, or a related discipline, or equivalent practical experience.
• Capability to work autonomously in a remote setup, juggle multiple projects, and consistently adhere to deadlines.