Manager, Brand Activation – Garnier, Thayers, and Dr. G

About the Role

Join L’Oréal’s Consumer Products Division as the Manager of Brand Activation responsible for Garnier, Thayers, and Dr. G brands, based in New York, NY. L’Oréal has been a global leader in beauty for over a century, dedicating its efforts to innovation, scientific excellence, and sustainable beauty solutions. This role supports the mission to make top-tier beauty accessible to all, emphasizing quality, safety, and responsibility.

Key Duties

• Collaborate closely with the Brand Activation Lead to craft go-to-market (GTM) strategies and oversee the comprehensive national activation schedule.
• Design and execute detailed brand activation initiatives, including promotions, displays, and retail media campaigns.
• Create essential GTM assets for the brand and lead presentations during innovation days.
• Analyze brand performance within the fiscal year, offering actionable recommendations to category leaders and commercial partners to drive sell-out metrics.
• Act as the primary spokesperson for the brand among business development and key account teams.
• Represent and advocate for customer perspectives in brand-related discussions.
• Examine sales data to detect trends and opportunities, formulating tailored strategies for specific accounts to enhance market share and sell-through.

Cross-functional Collaboration

• Align with customer marketing teams to ensure all activations mirror brand goals and priorities.
• Partner with merchandising operations to embed brand vision within store wall strategies.
• Work with creative teams to maintain consistent brand imagery on displays and customer-facing materials.
• Coordinate with consumer promotions to develop promotional tactics and evaluate results.

Compensation and Benefits

• Salary is competitive, ranging from $98,000 to $140,200 annually, depending on factors such as location, experience, education, and expertise.
• Comprehensive benefits package including medical, dental, vision care, 401K plan, and pension scheme.
• Hybrid working model: 3 days in-office and 2 days remote work.
• Flexible time off encompassing paid holidays, vacation options, vacation buy program, volunteer time, and summer Fridays.
• Access to exclusive company perks such as discounted products via the internal shop and a monthly mobile allowance.
• Opportunities for professional growth through unlimited e-learning, mentorship, and lunch & learn sessions.
• Participation in employee resource groups and innovation initiatives.
• Programs supporting mental health and overall wellness.

Inclusion and Accommodations

L’Oréal champions a diverse, inclusive, and innovative workplace culture and encourages all candidates who are passionate about this role to apply, regardless of whether they meet every qualification precisely. The company is committed to equal opportunity employment and does not discriminate on the basis of any legally protected status.

Accommodations for individuals with disabilities or disabled veterans are available upon request to ensure equitable access to the application process.

Health and Safety Commitment

Ensuring employee safety is a top priority, with enhanced protocols and shared responsibility guidelines in place to maintain a safe working environment.