Key Account Executive - ABG Ecosystem

Role Overview

This position focuses on driving new customer acquisition, lead generation, and activating accounts leveraging the Aditya Birla Group (ABG) network. The candidate will be responsible for designing and implementing marketing campaigns, generating qualified leads, converting those leads into trading and demat accounts, and promoting active customer engagement within the ABG ecosystem.

Primary Responsibilities

• Conceptualize and implement acquisition campaigns within the ABG ecosystem specifically located in Mumbai.
• Develop and lead initiatives aimed at generating a robust pipeline of potential customers.
• Facilitate the conversion of qualified leads into ABML Trading and Demat account registrations.
• Engage with prospects and existing customers to boost account activation and encourage participation in trading and investment activities.
• Collaborate closely with internal ABG business units and relevant stakeholders to exploit ecosystem synergies effectively.
• Maintain regular tracking and analysis of campaign performance, lead conversion rates, and activation KPIs through MIS and detailed reporting.
• Continuously explore strategies to optimize customer acquisition, activation, and engagement efforts.

Success Metrics

• Effectiveness of campaigns
• Lead generation volume and quality
• Conversion rate of leads to accounts
• Level of client activation and engagement
• Collaboration across the ABG ecosystem
• Contribution to organizational revenue