Junior Performance Marketer (On-Site in Lucknow)

Position Overview

The Junior Performance Marketer will be tasked with creating and executing strategic marketing initiatives aimed at generating quantifiable outcomes across multiple digital platforms. The role emphasizes optimizing campaigns to meet key performance indicators such as conversions, return on investment, and customer acquisition costs. Collaboration with various internal teams like marketing, analytics, and creative departments is essential to align marketing efforts with the organization's objectives. Staying abreast of the latest industry developments and employing data-driven strategies to enhance campaign efficacy is a continuous expectation.

Key Responsibilities

• Plan and execute detailed performance marketing campaigns across various digital channels.
• Manage and refine advertising efforts to achieve critical metrics including leads, cost per lead, ROAS, CPA, and conversion rates.
• Analyze campaign data extensively to uncover trends and opportunities for improvement.
• Deploy A/B testing and experimental approaches to boost campaign outcomes consistently.
• Partner with internal teams to create engaging advertising content, landing pages, and supporting materials.
• Keep updated on the latest digital marketing tools, trends, and best practices.
• Monitor competitors and benchmark the industry to discover possible enhancements and innovations.
• Provide stakeholders with regular reports outlining performance metrics and optimization activities.
• Coordinate with analytics personnel to assess marketing impacts on business results.
• Adapt strategies in response to changes in platforms like Google Ads and Facebook Ads Manager.
• Explore and evaluate new marketing channels and tactics to broaden audience reach and performance.

Candidate Requirements

• A bachelor's degree in fields like Marketing, Advertising, Business, or related disciplines.
• Minimum three years of solid experience in performance marketing focused on achieving measurable digital campaign results.
• Strong analytical capabilities to interpret complex datasets and extract valuable business insights.
• Proficiency in using digital marketing platforms including Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation tools.
• Experience designing experiments and applying A/B testing to optimize campaigns.
• Exceptional communication skills conducive to effective teamwork.
• Highly detail-oriented with excellent project management skills and the competence to handle multiple initiatives simultaneously.
• A creative problem-solver passionate about innovation and continuous improvement.
• A results-oriented approach with a commitment to surpassing performance goals.
• Desirable certifications such as Google Ads and Facebook Blueprint.