Junior Creative Strategist

About the Role

This opportunity is with a rapidly expanding Direct-to-Consumer (D2C) brand in the health and wellness subscription market based in the USA, operating fully remote. The company boasts a vast global customer base and offers a primary product supported by clinical research. The team is dynamic, growing swiftly, and scaling their marketing efforts across paid advertising, organic channels, and retention strategies.

Key Responsibilities

• Generate a consistent stream of advertising concepts driven by in-depth customer insights gathered from reviews, surveys, online communities, and competitor analysis. Identify compelling angles highlighting customer pain points, desires, and objections that effectively encourage purchasing decisions, transforming them into viable creative ideas for video, static images, and user-generated content (UGC).
• Create clear and precise briefs for creators, editors, and designers, overseeing the production process from concept to finalized assets. Develop scripts and storyboards when necessary, and provide direction on engaging hooks and pacing. Ensure all ads are aligned with the brand's premium wellness positioning, focusing not only on aesthetics but also on sales effectiveness.
• Establish a comprehensive framework for testing creatives, defining what aspects to test, the sequence of testing, and criteria for success. Analyze performance data including engagement time, click-through rates, and acquisition costs to extract actionable insights that inform subsequent creative briefs.
• Collaborate closely with media buying teams to identify which creatives to scale and work with website optimization teams to maintain consistency between ads and landing or product pages. Additionally, contribute creative support for email marketing, SMS campaigns, and partnership promotions as needed.

Candidate Profile

• Possess over 4 years of experience in performance creative roles, creative strategy, or growth marketing, specifically with exposure to D2C eCommerce businesses.
• Demonstrate an ability to showcase past advertisements created or managed, with data-driven results and performance analysis to discuss.
• Exhibit comprehensive knowledge of Meta and TikTok advertising platforms, including current trends, creative fatigue management, and iterative improvements to winning ads.
• Have prior experience briefing and managing UGC content creators and freelance video editors.
• Comfortable working with advertising platform analytics, making decisions based on evidence rather than subjective preference.
• Experience within wellness, dietary supplements, beauty industries, or subscription-based brands is an advantage.