Influencer, PR & Events Coordinator

About the Role

We are seeking a motivated, organised, and passionate Influencer, PR & Events Coordinator to become a vital part of our expanding team. This position is responsible for leading the development and execution of influencer collaborations, brand activations, and event management both domestically and internationally. From strategic planning to implementation and analysis, you will significantly contribute to enhancing Bydee's brand visibility and generating commercial success. Close collaboration with content creation, e-commerce, social media, and performance marketing teams is essential to ensure all initiatives build the brand and drive revenue.

Key Responsibilities

• Conceive and deliver on-brand events and activations including influencer gatherings, press presentations, pop-up shops, and exclusive VIP events.
• Establish an annual events calendar and detailed timelines aligned with seasonal promotions and new product releases.
• Handle all event logistics such as venue booking, supplier management, stylist coordination, travel and accommodation planning, and run-sheet preparation.
• Manage financial aspects including budgeting, vendor payments, and final event accounting.
• Oversee influencer trips from conceptualization to on-site execution, covering travel, lodging, itineraries, and support.
• Ensure seamless teamwork across departments with thorough post-event reviews and documented outcomes and feedback.
• Assist in capturing event content for PR, social media, and internal communication purposes.

• Support influencer strategy implementation aligned with campaign schedules and launches.
• Coordinate influencer gifting, product seeding, and affiliate initiatives to boost brand awareness and encourage user-generated content.
• Identify and engage new influencers aligned with the brand’s identity and target audience.
• Maintain strong influencer communications in partnership with the social media team.
• Monitor, measure, and report on influencer performance, output, and return on investment including revenue attribution.

• Assist in developing PR campaigns and liaise with local and international PR agencies.
• Handle PR sample inventory and coordinate global gifting logistics.
• Contribute to the creation of press materials, media kits, and invitations for events.
• Build and nurture media relationships including stylists, talent agencies, and content creators across key markets.

• Track and evaluate all influencer, PR, and event activities, emphasizing user-generated content, engagement, reach, sentiment, and financial results.
• Produce detailed post-event and campaign reports with practical recommendations.
• Collaborate closely with performance and e-commerce teams to analyze commercial impact and optimize future projects.
• Stay updated on market trends, competitor moves, and influencer ecosystem to guide planning.

About Bydee

Bydee is an Australian brand offering swimwear, jewellery, and ready-to-wear collections inspired by travel, thoughtful design, and an endless summer vibe. Originating in Sydney, it has evolved into a globally recognized label with a growing presence in the US and Europe. Renowned for unique prints, fine detailing, and compelling storytelling, Bydee crafts collections and immersive brand experiences that engage customers in the lifestyle it embodies.