GTM Engineer

About Lexo: 15min and the Role

Lexo: 15min is revolutionizing knowledge discovery for Albanian speakers, transforming complex ideas into brief, engaging content designed for busy lifestyles. We aim to become the leading learning platform for the Albanian-speaking global community. Join our agile, experimental team as a GTM (Go-To-Market) Engineer to propel our growth efforts.

Key Responsibilities

• Integrate and enhance marketing, growth, and analytics systems.
• Automate workflows to reduce manual tasks and improve efficiency.
• Implement analytics, event tracking, attribution, and conversion measurement.
• Develop informative dashboards to provide clear insights into user activity.
• Analyze user acquisition sources and subscription drivers.
• Design and evaluate growth experiments.
• Implement API and third-party tool integrations.
• Optimize onboarding, activation, retention, and conversion funnels.
• Identify technical enhancements to accelerate and optimize the GTM engine.
• Collaborate closely with product and marketing teams on feature launches and campaigns.

Ideal Candidate Profile

You thrive at the intersection of technology and creativity, eager to understand problems and craft optimal solutions rather than just follow instructions. Preferred experience includes:

• Proficiency in JavaScript and/or Python.
• Hands-on experience with APIs, webhooks, integrations, and automation.
• Familiarity with tools like Google Analytics, Mixpanel, Segment, or Customer Data Platforms.
• Expertise in marketing and growth-related technologies.
• Knowledge of event-based analytics and tracking.
• Skill in creating dashboards and comprehensive reporting.
• Understanding of funnels, cohort analysis, retention, and conversion metrics.
• Experience with A/B testing and experimentation methodologies.
• Background in product-led growth or user acquisition strategies.
• Awareness of AI tools and contemporary automation workflows.

While not all tools need mastery, your ability to learn quickly, experiment, problem-solve, and take ownership is paramount. Previous work with consumer apps, SaaS, media, content platforms, subscription models, or Albanian markets is advantageous. Relevant degrees in Computer Science, Engineering, or Data Science enhance your profile; however, practical expertise weighs equally.

Working Conditions and Culture

This is a fully remote, full-time position offering autonomy coupled with substantial responsibility. We operate in a fast-paced environment emphasizing rapid testing, data-driven decisions, and agile progress without excessive bureaucracy. Your contributions will directly shape our products and growth trajectory.

Compensation

The monthly gross salary ranges from €2,000 to €2,500, dependent on experience and technical skills. Compensation can increase alongside your impact, ownership, and role development, reflecting our commitment to long-term growth together.