Growth Manager

About The Role

Deposits represent one of the key growth opportunities at Salmon Group Ltd. After rapid expansion, the company is seeking a Growth Manager who will lead the strategy to scale deposits further by focusing bets effectively and transforming a series of fragmented experiments into a cohesive growth engine.

This position leans heavily toward marketing but requires strong collaboration with the product side. The Growth Manager will be responsible for the entire funnel, covering acquisition through marketing, as well as churn and retention within the product. Although there is no dedicated engineering team, the manager will facilitate building a unified approach across marketing, acquisition, product, and business functions, serving as the vital alignment hub for growth initiatives.

The role includes ownership of the deposits acquisition budget and reporting directly to the Head of Growth. Close partnerships will be maintained with teams across marketing, product, acquisition, design, origination, affiliates, and web/SEO, without direct reports but with significant influence on outcomes. The projects led will directly impact key commercial metrics of an important product.

Responsibilities

• Craft and implement an end-to-end growth strategy for deposits in collaboration with the business team, determining which initiatives to test, scale, or discontinue.
• Manage the acquisition budget allocated for deposits, deciding its optimal deployment.
• Develop a deep understanding of user behavior, motivations, and trust factors related to managing their money with the company.
• Identify valuable experiments and actively participate in executing them by engaging new channels, launching landing pages, and other necessary actions.
• Analyze data and market verticals to select bets that the team confidently supports, coordinating multi-channel campaigns involving paid ads, product onboarding, retention efforts, and allied teams such as marketing and design.
• Monitor crucial deposit-related performance indicators including customer acquisition cost (CAC), activation rates, average balance, retention, reactivation, and customer lifetime value (LTV), designing experiments to enhance these metrics.
• Establish a robust experiment tracking system to ensure insights and learnings accumulate and influence long-term strategies.

Qualifications

• A minimum of five years of experience in growth, performance marketing, or product marketing; sector experience in fintech, banking, or digital consumer services is advantageous but not compulsory.
• Demonstrated initiative in generating and executing ideas without external prompts, capable of crafting strategy and independently testing channels as needed, while motivating the team and embracing constructive feedback.
• Proven success in launching tests that have materially improved key business metrics.
• Proficiency with critical product metrics and analytical tools such as CAC, LTV, activation, cohort retention, Google Analytics, AppsFlyer, Tableau, alongside solid familiarity with Meta, TikTok, and Google advertising platforms.
• Experienced in conducting both qualitative and quantitative research, including user interviews, segmentation, and market analysis techniques.
• Everyday incorporation of AI tools to aid in creating prototypes, concepts, creative variations, and data analysis, applying critical judgment rather than full reliance on AI outputs.
• Strong project management skills with the ability to handle multiple concurrent initiatives effectively and the discipline to prioritize strategically.
• Fluent English communication skills; knowledge of the Philippine market is beneficial but not required.