Growth Lead

About HDFC Securities and Role Overview

HDFC Securities is a prominent financial services company focused on brokerage offerings. Our mission is to deliver innovative and customized financial solutions that secure client success and financial well-being.

We are seeking a Growth Lead based in Mumbai (Andheri, MIDC) to spearhead customer acquisition, engagement, retention, and revenue expansion across digital channels. This role involves formulating and implementing growth strategies aligned with business goals, employing data analytics, experimentation, and collaborative teamwork to maximize customer lifetime value and return on investment.

Key Responsibilities

• Develop and implement holistic growth plans targeting brokerage business objectives, focusing on metrics like account activations, trading volumes, client retention, and revenue enhancement.
• Advance monetization efforts by boosting trading frequency and promoting adoption of products such as Equity, Derivatives, Margin Trading Facility, IPOs, and more.
• Analyze user trading behaviors, platform interactions, and sales funnel data to spot drop-off points and growth prospects.
• Conduct comprehensive research on investor patterns, industry trends, and competitors within the brokerage ecosystem to uncover strategic growth possibilities.
• Create and optimize onboarding and activation experiences to increase first trade conversions and stimulate early user engagement.
• Lead experimentation projects including A/B testing, behavioral nudges, campaigns, and lifecycle management to improve conversion rates and overall ROI.
• Partner with Product and Technology departments to enhance trading platforms, streamline user experiences, and simplify journeys on both web and mobile apps.
• Collaborate with Marketing teams to deliver data-driven campaigns utilizing modern tools, personalization techniques, and automation to fuel acquisition and engagement.
• Identify and run growth hacking initiatives across multiple channels including organic search, paid advertising, partnerships, and referral programs to accelerate user growth and activity.
• Track, analyze, and optimize crucial business indicators such as Customer Acquisition Cost, Customer Lifetime Value, activation rates, churn rates, Average Revenue Per User, and campaign ROI.
• Provide leadership with regular dashboards and insights outlining growth performance, market trends, and business impacts.

Candidate Profile and Qualifications

• 6 to 10 years of experience in Growth, Digital Marketing, Product Growth, or Analytics, ideally within BFSI, Fintech, or digital platform environments.
• In-depth knowledge of capital markets, trading products, and investor behavior related to Equity, Derivatives, Mutual Funds, among others.
• Proven track record driving growth via experimentation, optimization of sales funnels, and lifecycle management.
• Proficient analytical skills with hands-on exposure to platforms such as Google Analytics, Mixpanel, Amplitude, or equivalent tools.
• Demonstrated ability to collaborate effectively with cross-functional teams—Product, Marketing, Technology, and Sales.
• Strong aptitude for interpreting large datasets and translating findings into actionable growth strategies.
• Results-oriented problem solver with a strong execution bias.

Core Attributes

• Customer-First Attitude: Deep commitment to enhancing investor experience by making trading and investment processes smooth and intuitive.
• Ownership: Capability to independently lead growth initiatives from conception through completion, taking responsibility for outcomes.
• Data-Driven Decision Making: Reliance on analytics, experimentation, and measurable outcomes to guide strategic choices.