E-commerce & Digital Executive

Overview

Become part of a prestigious global luxury hospitality brand that fuses imagination, digital innovation, and remarkable guest experiences. At Sofitel Brisbane Central, hospitality and care form the foundation of our culture. We support our employees' wellbeing while empowering them to impact local sustainability initiatives meaningfully. Our hotel, centrally located in Brisbane, offers 416 elegantly designed rooms, multiple dining venues, fitness centers, a spa, and versatile event spaces accommodating up to 1100 guests.

Role Summary

We seek a passionate digital marketing professional dedicated to hospitality and enhancing online guest interactions. Reporting to the Marketing Manager from an onsite position, you will oversee the hotel’s digital footprint across its website, online travel agencies, email campaigns, social media, and other digital marketing channels. In partnership with Revenue Management, Sales, Operations, and external specialists, you will ensure all digital mediums showcase our luxury brand while driving visibility, engagement, and business results. This role offers excellent growth potential within a renowned luxury hospitality network.

Key Responsibilities

• Administer content on the website, OTAs, and external channels ensuring consistency, accuracy, and alignment with the brand identity.
• Develop compelling digital content, including imagery and promotional text focused on conversion.
• Assist with digital campaigns spanning email marketing, paid advertising, search engine marketing, and social media outreach.
• Enhance the hotel’s online discoverability and conversion rates through optimization efforts.
• Monitor and analyse website metrics, campaign results, bookings, and other relevant KPIs using Google Analytics and similar platforms.
• Support customer relationship management and email campaigns including deployment and outcome measurement.
• Collaborate proactively with Revenue Management to optimize distribution channels and pricing uniformity.
• Spot and propose enhancements for the digital guest journey aimed at increasing direct revenues.
• Partner with internal departments and external vendors to implement innovative digital marketing initiatives.

Qualifications and Skills

• Experience in digital marketing, e-commerce, hospitality-focused marketing, or similar areas.
• A deep enthusiasm for travel, luxury hotels, and delivering excellent guest experiences.
• Familiarity with SEO, SEM, paid ads, email marketing strategies, and social media platforms.
• Experience using website content management systems.
• Competence in Google Analytics and digital data reporting tools.
• Strong organizational skills paired with meticulous attention to detail.
• Analytical abilities to translate data insights into actionable marketing strategies.
• Excellent command of written and spoken communication.
• Drive and capability to juggle multiple projects effectively in a dynamic setting.
• Educational background in Marketing, Business, Hospitality, E-commerce, or a related field is preferred.

Additional Information

At Sofitel Brisbane Central, employees are core to our success. This is a permanent part-time role with potential to transition to full-time within six months. You will work onsite in a leading luxury hotel in Brisbane and have access to career advancement opportunities through the global Accor network. Experience a collaborative and innovative work environment committed to excellence, where your ideas can genuinely influence business and guest experiences.