Digital Marketing Manager

Overview

Rameshwar Infra Creation LLP is seeking a dedicated Digital Marketing Manager to lead digital marketing initiatives for residential and real estate projects based in Kasindra, Ahmedabad. This role demands strategic planning and execution of digital campaigns to drive lead generation and enhance online brand visibility.

Responsibilities

• Design and implement digital marketing strategies for real estate and residential projects.
• Manage and optimize advertising efforts on Meta platforms including Facebook and Instagram.
• Oversee Google Ads campaigns such as Search, Display, and remarketing to maximize lead quality and quantity.
• Monitor campaign metrics including cost per lead (CPL), click-through rate (CTR), cost per click (CPC), conversion rates, and overall return on investment (ROI).
• Analyze campaign performance to detect inefficiencies and implement improvements.
• Troubleshoot technical and campaign-specific challenges on Meta and Google ad platforms.
• Plan and execute launch campaigns, promotional offers, and lead generation initiatives.
• Collaborate with Sales and Inquiry teams to assess lead quality and conversion rates.
• Utilize CRM systems to track lead sources and gauge campaign effectiveness.
• Manage SEO efforts, website traffic, landing page performance, and Google Business Profile.
• Create and schedule social media content accompanied by monthly digital content calendars.
• Coordinate activities with graphic designers, video editors, agencies, and other third-party vendors.
• Monitor competitor digital marketing tactics and real estate market trends.
• Handle digital marketing budgeting ensuring efficient fund utilization.
• Prepare comprehensive MIS and performance reports on a daily, weekly, and monthly basis.
• Lead the Digital Marketing Team to meet departmental key performance indicators (KPIs).

Requirements

• Experience spanning 5 to 10 years in digital marketing, preferably in real estate, with a strong command over Meta Ads Manager and Google Ads platforms.
• Proven capabilities in lead generation, campaign optimization, performance marketing, and data-driven decision-making.
• Expertise in SEO/SEM techniques, Google Analytics, Google Tag Manager, social media marketing, CRM usage, and landing page enhancements.
• Demonstrated skills in team leadership, budget management, and cross-functional coordination.
• Educational qualifications include a graduate degree; MBA in Marketing or digital marketing certifications are advantageous.

Additional Information

• Work location: Kasindra, Ahmedabad.
• Salary: Between 55,000 and 75,000 INR per month with potential hike based on current salary.
• Points of contact: HR Representatives - Riya Trimal and Bhumika (Mobile: 92744 16221).