Digital Marketing Manager

About SARAH & SEBASTIAN

Founded in 2012, SARAH & SEBASTIAN is a fine jewellery studio known for conceptual craftsmanship merging artistry with modern design. The brand offers luxury experiences through architecturally distinctive stores in Australia and is dedicated to sustainability, local manufacturing, and ocean conservation.

Role Overview

The Digital Marketing Manager will play a key role in advancing the company's digital growth by leading paid media, CRM automation, SEO, analytics, optimization, and technical execution. Reporting to the GM Digital & CRM, this role requires collaboration with eCommerce, Brand, Marketing, and CRM/Loyalty teams to effectively realize brand and commercial objectives through high-impact campaigns.

Key Responsibilities

• Oversee and optimize paid media campaigns across platforms including Meta, Google, Pinterest, and emerging channels to achieve ROAS, CAC, conversion rates, and channel efficiency targets.
• Collaborate with marketing to guide the development of digital creatives, ensuring alignment with brand and commercial goals through testing and variation.
• Develop, automate, and enhance Klaviyo lifecycle email flows, managing segmentation, personalization, testing, and campaign timing.
• Work closely with CRM & Loyalty management to improve retention strategies and increase customer lifetime value.
• Assume responsibility for CRM/EDM technical delivery previously held by the Marketing Coordinator.
• Analyze and report on campaign and CRM performance using tools such as Triple Whale, GA4, Klaviyo, maintaining accurate attribution and UTM governance.
• Lead SEO strategy in partnership with eCommerce, focusing on metadata, keyword planning, internal linking, and product tagging to enhance onsite acquisition and brand voice.
• Function as an internal expert on performance media, analytics, and customer journey optimization, coordinating integrated campaigns across teams.
• Manage the performance marketing agency alongside senior leadership.
• Drive innovation by adopting AI-powered marketing tools including Performance Optimiser GPT, Campaign Performance Summary GPT, predictive attribution models, and Digital PM Copilot for better testing and planning.

Candidate Profile

• 3 to 5+ years of hands-on experience in performance marketing, digital analytics, or ecommerce media management.
• Proficient with Klaviyo, Meta Ads Manager, Google Ads, GA4, and advanced in using Triple Whale for performance reporting and analytics.
• Experienced in briefing and managing creation of digital creatives, email templates, and landing pages.
• Strong knowledge of CRM logic, segmentation, and lifecycle journey strategies.
• Data-driven with a test-and-learn attitude and strong analytical capabilities to translate insights into strategic actions.
• Detail-oriented, collaborative, calm under pressure, with an emphasis on precision execution.
• Knowledgeable in SEO best practices and their influence on ecommerce performance.
• Excellent communication skills and proven ability to engage stakeholders effectively.
• Background in premium, luxury, or design-centric retail settings is highly desirable.
• Shared commitment to company values: creative innovation, precision, community respect, and environmental stewardship.

Compensation & Benefits

• Competitive salary exceeding industry standards with product allowances and 50% staff discount.
• Birthday leave entitlement to take your birthday off work.
• Opportunity for remote work on Fridays.
• Complimentary branded SOLDERED bracelet.
• Access to an Employee Assistance Program supporting well-being.
• Chance to impact a brand that prioritizes sustainability and ocean conservation.
• Exposure to luxury branding, digital innovation, and collaborative cross-functional projects in a newly established pivotal role.