Digital Marketing Coordinator

Company Overview

The New Orleans Saints and Pelicans represent prominent NFL and NBA teams committed to leveraging their platforms to make a positive impact on the Gulf Coast community. Deeply rooted in New Orleans’ rich culture and diversity, the organizations prioritize community connection, teamwork, individuality, integrity, and excellence.

Position Summary

The Digital Marketing Coordinator will play an integral role in supporting email marketing campaigns and managing digital advertising efforts across platforms such as Meta and Google. This position involves collaborating with various departments to enhance fan engagement, boost ticket sales, and expand brand presence.

Key Responsibilities

• Assist in the day-to-day implementation of email and paid digital marketing campaigns to drive revenue and fan involvement.
• Manage campaign setup including trafficking, quality assurance, scheduling, audience targeting, performance monitoring, and budget tracking ensuring timely and effective launches aligned with strategic goals.
• Collaborate with Creative, Content, Ticketing, Partnerships, and Analytics teams to ensure coherent messaging and optimal use of creative assets.
• Track campaign outcomes, generate performance reports, and provide data-driven recommendations for campaign improvements.
• Coordinate with external vendors and platform representatives to stay updated on industry best practices and new opportunities.
• Identify opportunities for testing such as A/B testing and audience segmentation and suggest enhancements based on analysis.
• Develop and deploy email campaigns in Eloqua with segmentation, personalization, and testing capabilities. Support audience building for paid media and validate tracking pixels and conversion measurement.
• Undertake additional tasks as needed to support the goals of the marketing department and broader organization.

Candidate Qualifications

• Preferred Bachelor's degree in Marketing, Business, Communications, or related discipline.
• 1 to 2 years of experience in digital marketing roles.
• Proficient with Google Ads, Meta Ads platforms, Eloqua, and HTML coding.
• Detail-oriented with the ability to support campaign execution from initiation through detailed reporting.
• Strong communication skills for effective teamwork and cross-department collaboration.
• Excellent organizational abilities to juggle multiple tasks in a dynamic environment with adaptability and initiative.
• Analytical mindset with experience in data-driven decision-making including understanding of A/B test methodologies and optimization principles.
• Proven ability to work collaboratively in team settings and support expansive projects.
• Maintain confidentiality, adapt swiftly to changes, and exhibit professionalism, especially in public-facing contexts.
• Willingness to work flexible hours including nights, weekends, and holidays as required.

Essential Attributes

• Strong dedication to community and people-first values.
• Excellent collaboration and teamwork approach.
• Appreciation of individual uniqueness and diverse perspectives.
• High ethical standards and a proactive, solution-focused attitude.

Employee Benefits

• Comprehensive Medical, Dental, and Vision insurance plans.
• 401(k) plan with company contributions.
• Paid parental leave provisions.
• Generous paid time off and recognized holidays.
• Wellness programs promoting overall employee health.

Additional Information

Work Location: Ochsner Sports Performance Center, Metairie, LA. This position reports directly to the Director of Digital Marketing and is classified as non-exempt under FLSA guidelines. This is a rolling application process, and the role requires onsite presence.