Digital Acquisition Lead

About Amnesty International Ireland

Amnesty International is a globally recognized human rights organization with over 10 million supporters. Our mission is to document and act against serious human rights abuses worldwide. Membership and supporter contributions are vital for financing our global efforts.

Role Overview

We are seeking a motivated and dedicated Digital Acquisition Lead to expand, engage, and connect our supporter base through targeted paid digital marketing initiatives. The core objective is to increase our membership, supporter numbers, and fundraising income to support impactful human rights work. This role emphasizes fundraising results measured by supporter growth and income generation rather than just campaign execution.

Main Responsibilities

• Design and execute efficient digital user journeys across platforms including Meta, LinkedIn, X, TikTok, Google Search and Display to acquire supporters, members, and donors aligned with growth goals.
• Develop and manage digital fundraising campaigns such as appeals and regular giving requests to achieve cost-effective donations and maximize long-term donor value.
• Collaborate closely with the Director of Fundraising to influence strategy, set targets, forecast income, and prioritize channel investments.
• Pre-test creative concepts and track campaign outcomes, sharing insights within the wider organization.
• Identify and engage influential social media figures using insight tools to bolster growth efforts.
• Collect and analyze web, social listening, and CRM KPIs including cost per acquisition and donor retention to guide data-driven decisions.
• Implement welcome email journeys connected to major supporter acquisition initiatives.
• Administer online fundraising platforms such as iDonate, JustGiving, and Enthuse to ensure smooth donation processes and accurate CRM data integration.
• Regularly review digital fundraising activities, recommend optimizations, and facilitate necessary adjustments.
• Provide tactical advice on digital acquisition tools and techniques to colleagues and partners.
• Monitor digital marketing trends to refine acquisition and revenue generation approaches.
• Support marketing and communication efforts promoting human rights campaigns.
• Perform additional duties as required by Amnesty International Ireland.

Candidate Profile - Essential Qualifications

• Demonstrable success in raising funds through digital donor or supporter acquisition, preferably within NGOs, charities, or membership organizations.
• Experience planning, executing and optimizing paid media campaigns on platforms like Meta, LinkedIn, and Google Ads.
• Familiarity with online donation management platforms (e.g., iDonate, JustGiving, Enthuse) and website-to-CRM data synchronization.
• Expertise with email marketing systems and best practices for welcome/donor journey implementation.
• Strong skills in conversion funnel optimization including A/B or multivariate testing tools such as Google Analytics, Optimizely, or VWO.
• Capability to analyze web and social analytics data to generate actionable insights related to donor behavior and fundraising efficiency.
• Excellent English communication skills, both written and verbal, with precision and clarity for diverse digital audiences.
• Good collaboration and communication skills working with designers, developers, and data analysts.
• Highly organized, adaptable, and able to manage multiple priorities effectively.

Desirable Attributes

• Experience managing and forecasting budgets for paid media or acquisition campaigns.
• Genuine interest in or commitment to human rights values.

Employment Details and Benefits

• Annual leave entitlement of 20 days plus 5 office closure days and public holidays.
• Contributory pension plan with a 6% employer contribution.
• Paid sick leave scheme in place.
• Enhanced paid maternity and paternity leave beyond statutory requirements.
• Flexible working hours with adaptable start and finish times.
• Engagement in meaningful and purpose-driven work contributing to a major human rights organization.
• Access to an annual learning and development budget and global digital expertise from Amnesty International.
• Supportive, collaborative team culture committed to social impact.

Equal Opportunity Statement

Amnesty International Ireland is committed to equal opportunity employment. Applications are welcome from all qualified individuals regardless of their background, identity, or circumstances.

Other Information

This is a full-time permanent role based in Dublin, Ireland, with a 35-hour workweek.
Applications close Friday 7th August 2026. Early applications are encouraged as the position could be filled earlier.