Customer Sales Executive

Overview

The Customer Sales Executive (CE) manages one or multiple distributors across varying business scales, acting as PepsiCo's representative in the marketplace. This role involves the strategic planning, implementation, and execution of joint business plans aimed at strengthening sustainable sales capabilities.

The CE supports distributors in expanding their business by mentoring and collaborating with distribution business managers and sales teams. They play a key role in tackling market challenges and driving additional business growth.

Key Responsibilities

• Achieve secondary sales monthly targets and grow gross revenue.
• Efficiently plan sales routes to enhance productivity.
• Expand net distribution by increasing the number of outlets served.
• Boost weighted distribution by raising SKU availability in existing outlets.
• Maintain stock availability and ensure rack execution aligns with planograms.
• Build strong market relationships to maximize customer satisfaction.
• Conduct one-on-one training for sales representatives to enhance business knowledge and sales skills.
• Set monthly sales targets for individual sales personnel.
• Provide coaching to sales staff in the field on market execution strategies.
• Monitor sales performance through consistent reporting.
• Communicate incentives to motivate the sales team toward achieving targets.
• Manage distributor appointments and retirements within assigned territories.
• Oversee the distributor business health by ensuring compliance with joint business plans.
• Share responsibility for recruitment and retention of sales representatives.
• Minimize expired and stale products by enforcing FIFO and proper stacking guidelines.
• Ensure timely and accurate order deliveries in the market.
• Maintain distributor food compliance standards.
• Support the professional development of distributors in PepsiCo's sales competencies.

Qualifications and Skills

• Understanding of FMCG sales and distribution models.
• Proficiency in computer applications, including Excel, Word, and Outlook.
• Basic English language skills; knowledge of the local language is advantageous.
• Data analytical skills, with familiarity in ROI modeling.
• Strong negotiation, communication, people management, time management, critical thinking, analytical, and problem-solving abilities.

Eligibility

Applicants with any undergraduate or postgraduate degree are eligible to apply.