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Overview

This opportunity represents an ongoing talent pool search for seasoned Creative Strategists with at least 5 years of experience developing and scaling B2C performance advertising campaigns. The role involves working with diverse clients across various sectors, seeking professionals adept at transforming research and data into effective creative briefs designed to boost conversion rates.

Key Responsibilities

Conduct in-depth competitive research and analyze audience psychology to inform campaign strategies.
Create data-driven creative strategies focused on key performance indicators such as CPM, hook rates, hold rates, and CPA.
Craft detailed briefs that convert research insights into actionable creative directives.
Diagnose ad performance to identify factors influencing success or failure and iterate rapidly to optimize results.
Collaborate closely with UGC creators, editors, and media buyers to ensure cohesive execution.
Innovate by testing new formats, including AI-generated video, short-form native content, and hybrid UGC approaches.

Required Qualifications and Skills

Demonstrable portfolio linked to measurable ad spend and corresponding conversion outcomes.
Minimum of five years’ hands-on experience in performance and creative advertising within in-house teams, agencies, or freelance environments at scale.
Strong diagnostic acumen with a thorough understanding of CPA, hook rate, and hold metrics.
A relentless focus on research, incorporating competitor analysis, audience insights, and market trends to drive campaigns.
Exceptional ability to translate complex analytics into clear, effective creative briefs.
Proven speed and quality balance, capable of producing 40 to 50 creative concepts monthly without sacrificing effectiveness.

Industries Served

Ecommerce/DTC sectors such as beauty, apparel, home goods, supplements, and fitness with ad spends ranging from $10,000 to over $100,000 monthly.
SaaS and consumer tech fields encompassing productivity tools, design software, and data platforms where creative competition is intense.
Performance marketing and lead generation including legal services, personal injury firms, coaching, and education sectors with focus on data-driven diagnostics.
Health and wellness domains including mental health applications, nutrition, and fitness platforms, where conversion optimization is vital.
Fintech and neobank services dealing with consumer finance and investment products requiring a mix of trust-building and performance focus.

Compensation and Employment Details

Salary range between $100,000 and $150,000 annually, dependent on experience, portfolio impact, and specialized industry knowledge.
Positions typically arranged as full-time W2 employment for US-based professionals, favoring Eastern Standard Time but providing flexibility.
Remote-first work environment.
Selected roles may include additional performance incentives or profit-sharing, negotiable per project.
Benefits generally include standard healthcare, 401k options, and paid time off, varying by client.

Application Guidelines

Submit a portfolio featuring 3-5 advertisements with clear performance data such as estimated platform spend and key metrics (CPA, ROAS, conversion rates, or hold rates).
Include a concise breakdown of your strategic approach for each sample.
Provide a brief note explaining your preferred industry vertical and its appeal to you.
Prepare for a preliminary 30-minute screening interview to discuss your diagnostic methodology and fit.
Applications lacking portfolios will not be considered.

Additional Information

This is an open talent pool rather than a standard vacancy, with the recruiter actively curating a network of qualified professionals for rapid placement as client needs arise. Primarily focused on US-based roles, candidates outside the US with significant relevant experience are encouraged to inquire for potential opportunities. Passive candidates currently employed are welcome and confidentiality is respected until mutual interest is confirmed. Referral incentives include a $100 bonus for successful hires.

Creative Strategist