Creative Director, Design

About Creative X and Role Overview

Creative X functions as a global, integrated creative agency responsible for shaping the creative vision for various Meta brands including Facebook, Instagram, WhatsApp, and hardware products. The agency develops innovative advertising, brand content, and experiential design to engage a vast global audience. The goal is fearless creativity that pushes traditional advertising boundaries and harnesses the full potential of Meta's platforms.

Meta is hiring a Creative Director of Design for Reality Labs to drive brand storytelling and visual strategy, focusing mainly on Go-to-Market initiatives. This role collaborates with interdisciplinary teams such as product designers, content and motion designers, creative technologists, and engineers to deliver superior digital retail experiences for hardware products. The role balances strong creative appeal with conversion-focused execution and emphasizes integrating generative AI to boost innovation and efficiency.

Key Responsibilities

• Collaborate with CX creative, design, marketing, and product management teams to craft GTM creative strategies that ensure message clarity, engaging storytelling, and uniform brand presence.
• Develop and continuously refine a unified creative vision that harmonizes premium brand aesthetics with user accessibility and ease of use.
• Produce persuasive design proposals and narratives that highlight the influence of creative direction, strategic experience, and content frameworks.
• Work cross-functionally to balance stakeholder priorities and simplify complex demands into executable solutions.
• Set and uphold rigorous standards for creative quality through regular design assessments and constructive critiques.
• Identify product enhancement opportunities alongside product and engineering teams to uplift brand representation.
• Lead creative direction of photography, video, and 3D renderings for GTM and ongoing requirements, including on-site direction, briefing, standard setting, review, and quality assurance globally.
• Design scalable storytelling systems involving imagery and animation that foster trust, enhance understanding, and encourage confident buying decisions.
• Oversee core creative development for multiple worldwide markets ensuring regional relevance and practicality.

Required Qualifications

• Over 10 years of experience in creative direction, interaction, motion, UX, and visual design, including expertise in graphic systems.
• Extensive experience collaborating across product, design, engineering, research, brand, marketing, merchandising, and content production teams.
• Proven leadership in design direction across cross-disciplinary teams, spotting visual and experiential opportunities to elevate product and brand.
• Usage of AI tools for concept ideation, scalable content creation, and image generation automation.
• Proficiency in designing and delivering e-commerce or consumer product experiences across diverse platforms with scalable systems for large catalogs and frequent GTM cycles.
• Solid understanding of design principles linked to systems and brand management.
• Multimedia expertise covering photography/art direction, animation/motion, and brand design.
• Hands-on experience managing creative production workflows involving photo, video, and 3D renders with agencies, freelancers, and external vendors.

Preferred Qualifications

• Experience leading contractors, agencies, and in-house creative teams.
• A track record of independent, detail-oriented creative leadership and consistently delivering quality results in organized ways.
• Ability to clarify complex or ambiguous projects, proactively generating effective solutions.
• Continuous development of AI skills including prompt engineering and AI orchestration, plus awareness of emerging technologies.
• Successful integration of AI workflows resulting in measurable efficiency and quality improvements.
• Commitment to responsible AI use with risk assessment, bias reduction, and quality control.
• Strong prioritization skills for juggling multiple projects, adapting to changing requirements and deadlines.

About Meta

Meta is a leading technology company dedicated to connecting people, communities, and businesses through products such as Facebook, Messenger, Instagram, and WhatsApp. Moving beyond traditional 2D platforms, Meta is innovating in augmented and virtual reality to pioneer the future of social technology.

Equal Opportunity and Accommodations

Meta prides itself on being an Equal Employment Opportunity and Affirmative Action employer, embracing diversity across many characteristics including race, gender, age, disability, and more. The company also practices non-discrimination toward applicants with criminal histories and offers reasonable accommodations for candidates with disabilities during the hiring process.

Compensation

This position offers a salary range between $177,000 and $248,000 annually, plus bonus, equity, and benefits. Individual pay depends on qualifications, experience, skills, and location. Additional benefits beyond base salary are provided by Meta.