Content Manager

About NRMA Parks & Resorts

NRMA Parks & Resorts is dedicated to crafting exceptional holiday experiences across some of Australia's most renowned travel destinations. As the organization expands, it seeks a strategic and business-focused Content Manager to oversee and enhance the content strategy, improve storytelling, and achieve measurable business results. This newly established position within the Brand & Content team offers a unique opportunity to shape how content engages travelers throughout their journey.

Key Responsibilities

• Lead and own the overall content strategy across owned, paid, and earned media channels.
• Create detailed annual, quarterly, and campaign-specific content plans that align with overarching business goals.
• Implement a hub-and-spoke content framework to develop interconnected customer experiences.
• Optimize the performance of content across various platforms including website, email marketing, social media, creator collaborations, paid advertisements, and emerging channels.
• Use audience insights, analytics, and performance data to identify new growth opportunities.
• Drive the adoption and evolution of new content formats and channels such as video and YouTube.
• Collaborate closely with brand, digital, revenue, membership, and operations teams to execute integrated campaigns effectively.
• Establish and nurture partnerships with content creators, agencies, and industry stakeholders to maximize reach and impact.
• Advocate for content best practices and contribute to shaping the future direction of content across the business.

Candidate Profile

• Demonstrated experience in content strategy, content marketing, or leadership roles in brand/content management.
• Strong analytical skills with an aptitude for interpreting data to pinpoint growth areas.
• Comprehensive understanding of the Australian travel sector, domestic traveler behaviors, and the influence of content on holiday decisions.
• Professional experience in travel, tourism, or hospitality is advantageous; however, genuine passion for travel, caravan parks, resorts, and exploring Australia is valued.
• Proven capability managing content across multiple channels and customer touchpoints.
• Strategic thinking combined with excellent planning and execution abilities.
• Exceptional skills in stakeholder engagement and communication.
• Curiosity about emerging trends, platforms, and innovative content forms.
• Ability to translate business challenges into compelling and effective content solutions.

Benefits

• Flexible work arrangements and well-being initiatives including five weeks of combined annual and recreation leave with generous leave entitlements.
• Discounts on SIXT car rentals, cruises, and accommodations at NRMA's award-winning Holiday Parks and Resorts.
• Complimentary myNRMA Rewards membership offering benefits like free Roadside Assistance and discounts on groceries, entertainment, gift cards, gym memberships, attractions, and dining.
• Reduced rates on various NRMA personal insurance products including car, home, and travel insurance.
• Opportunities to grow, advance, or relocate your career within the NRMA Group across different roles and locations.

Inclusion and Recruitment Policy

NRMA prioritizes inclusion and diversity, encouraging applicants from First Nations peoples, individuals with disabilities, diverse cultural backgrounds, all gender identities, the LGBTQI+ community, and anyone eager to join the team.
All candidates undergo mandatory pre-employment checks as part of the hiring process. Recruitment agencies are respectfully asked not to send unsolicited resumes; NRMA is not liable for any recruitment fees related to unsolicited applications.