Business Development Associate - EdTech Certification Programs

About the Opportunity

Join a rapidly growing edtech company dedicated to transforming skill development in India's digital landscape. We offer impactful certification courses focusing on AI, cloud computing, data, and product management, aiming to close the gap between industry demands and workforce skills. Our approach includes partnerships with enterprises and hands-on project experiences to ensure learners achieve job-ready outcomes.

Role and Responsibilities

• Identify and engage with educational institutions, corporate learning and development teams, and career counselling organizations as channel partners for certification programs.
• Manage complete sales processes including cold outreach, discovery meetings, proposal preparation, and closing contracts by utilizing CRM platforms such as HubSpot or Zoho.
• Represent the company at career fairs, campus recruitment events, and industry gatherings to raise brand visibility and generate leads in Tier 1 and Tier 2 cities.
• Work alongside marketing teams to design localized promotional campaigns, referral initiatives, and sales funnels leveraging platforms like LinkedIn, WhatsApp Business, and SMS messaging.
• Monitor key performance indicators like lead conversion rates, customer acquisition cost, and pipeline speed, providing weekly reports and data-driven recommendations to the Business Development Head.
• Train and onboard regional partners ensuring they adhere to brand guidelines, pricing structures, and student success benchmarks.

Candidate Profile and Skills

• Experience with CRM software such as HubSpot, Zoho, or Salesforce.
• Proficient in using LinkedIn Sales Navigator for lead sourcing.
• Strong capabilities in lead generation and optimizing conversion funnels in a B2B context.
• Excellent stakeholder management and communication skills.
• Exposure to the EdTech sector, especially in promoting upskilling or certification courses is advantageous.
• Ability to communicate effectively in regional languages like Hindi, Telugu, Tamil, or Bengali is preferred.

Compensation and Benefits

• Competitive annual salary package up to 8,00,000 INR, supplemented by performance-based incentives.
• Complimentary access to the organization's certification programs alongside mentorship opportunities with industry experts.
• Access to a collaborative onsite working environment located in Bengaluru, Hyderabad, or Pune featuring team lunches, hackathons, and regular offsite events.