Brand Manager

About Bio Creative Labs

Founded in Southern California in 2004, Bio Creative Labs (BCL) develops innovative and clean hair, skin, and body care products that promote intentional and healthier lifestyles. Their product lines are distributed across more than 70 countries via retail and professional channels. The company emphasizes speed, integrity, and mindful partnerships in all they create.

Role Overview

This opportunity focuses exclusively on managing the ResQ Brands (Hair ResQ and Skin ResQ), available in major retailers both in the US and globally. The successful candidate will translate strategic plans formed collaboratively with executives into executed marketing initiatives, managing brand presence across all retail and digital platforms. This fast-paced, hands-on position requires both planning and implementation skills, with duties centralized at their Costa Mesa headquarters. Candidates living outside Orange County may discuss hybrid arrangements, allowing three days in the office.

Key Responsibilities

• Lead full-cycle retail activation projects domestically and internationally, from initial planning stages through completion, including hands-on product measurement and merchandising assessments to develop detailed display briefs.
• Oversee creation and coordination of marketing assets such as displays, posters, sales sheets, shelf talkers, and in-store promotions ensuring consistency and alignment with brand standards.
• Manage brand voice and content across digital marketplaces including Amazon, monitoring advertising campaigns on platforms like Amazon and TikTok Shop, and analyzing ad spend performance.
• Maintain customer feedback loops through reviews, especially on Amazon, to inform product and content improvements.
• Support retail partnerships by handling retailer forms, authoring product descriptions, and managing Walmart Connect engagements for both domestic and international channels.
• Collaborate on social media content planning with internal teams to capitalize on trending opportunities and unplanned viral moments on Instagram and TikTok.
• Assist in setting marketing strategies including SKU composition, asset development, and pricing for varied markets.
• Coordinate with the New Product Development team during product launches, ensuring alignment of timelines, packaging, and content, and support global distribution partners with strategy and resources.
• Lead public relations initiatives and event planning/execution to increase brand visibility.
• Manage the marketing budget, tracking expenditures across testers, sampling, and promotional activities by launch and category.

Desired Qualifications

• More than five years of industry experience in beauty, personal care, or similar consumer product sectors.
• Adaptability and prioritization skills in a dynamic, small team environment handling multiple urgent tasks.
• Demonstrated expertise in retail activation and merchandising, including designing display briefs and overseeing in-store programs from concept through execution.
• Practical knowledge of Amazon platform management encompassing content creation, ad campaigns, and customer review analysis; familiarity with Walmart Connect and TikTok Shop preferred.
• Strong project management capabilities to independently drive activations and product launches to completion without extensive oversight.
• Excellent writing skills paired with sensitivity to brand voice and merchandising detail.
• Additional experience in supporting or selling products internationally is advantageous.