Associate, Media Planning

About WPP Media

WPP is a trusted partner for leading global brands, offering exceptional talent, data intelligence, and world-class partnerships through the pioneering WPP Open marketing platform. WPP Media, the AI-driven division, combines media, data, and partnerships to deliver personalized creative content at scale, powered by Open Intelligence, enabling clients to track their media investments precisely.

Role Overview

The Associate, Media Planning will be a vital part of a dynamic team, working across branding and performance to deliver outstanding campaigns spanning all media channels. Collaboration with teammates and partners is key to success in this role.

Key Responsibilities

• Build and nurture relationships with clients, agency, and media partners.
• Assist the Manager in strategic campaign development and idea generation.
• Create and present comprehensive media plans including objectives, recommendations, rationale, implementation strategies, costs, and budget allocations.
• Handle daily account management and deliverables.
• Produce timely reports such as media flow updates, budget tracking, contact documentation, competitor analysis, and post-campaign evaluations.
• Lead negotiation, assessment, and recommendation processes for media campaign proposals.
• Implement best practices regarding client structure, channel understanding, media planning, and engagement with both offline and online technology partners.
• Familiarize with campaign processes including optimization, reporting, workflows, requirements, and billing.
• Coordinate with finance to ensure adherence to financial processes and accurate data recording.

Progress Milestones

Within 3 months:

• Complete comprehensive onboarding and training across all aspects of the account.
• Master client structure, channel-specific planning, and digital/tech partner integration.
• Understand campaign workflows and billing procedures.
• Demonstrate command of platforms and systems used in media planning.
• Collaborate effectively with internal specialist teams to manage campaign lifecycles from briefing through launch to post-buy analysis.

Within 6 months:

• Manage client accounts independently, achieving KPIs and maintaining client relationships.
• Act as a trusted advisor, providing well-reasoned recommendations and managing timelines.
• Lead testing and adoption of new channels, formats, and platform innovations.
• Participate in client-facing meetings regularly, sharing updates on features and services.
• Support research and strategy preparation for presentations.

Within 12 months:

• Establish strong client connections, as reflected in agency feedback scores.
• Independently analyze channel data and performance, providing insights and suggestions for next steps.

Candidate Requirements

• Minimum of one year experience in media planning, ideally within a media agency and client-facing environment.
• Up-to-date knowledge of industry trends, practices, and procedures.
• Strong administrative and organizational capabilities.
• Keen attention to detail and high accuracy standards.
• Robust work ethic, adept problem-solving, and good time management skills.
• Proficiency with Microsoft Office suite, particularly Excel for dashboard management and data analysis.
• Excellent communication skills, both verbal and written.
• A proactive attitude with genuine curiosity for the business.
• Familiarity with digital tools and social/search media platforms.
• Advantageous: advanced Excel skills including formulas and pivot tables.

Work Environment and Benefits

WPP Media fosters employee growth alongside responsible media investment, providing access to global networks, employee resource groups, frequent in-office events, and various benefits including medical, retirement plans, dental and vision insurance, generous paid leave, partner discounts, and mental health days. The company promotes a culture of respect and equal opportunity, aiming for a collaborative hybrid work schedule averaging four days onsite weekly, with flexibility accommodations available upon request.

Additional Details

Only shortlisted candidates will be contacted for interviews. WPP Media upholds privacy policies governing applicant information processing.