Associate - Demand

About Myntra

Myntra stands as India's foremost fashion and lifestyle platform where technology merges with creativity. As a pioneer in fashion e-commerce, the company continuously challenges conventional norms. It fosters a workplace culture that thrives on passion for fashion, innovation, and empowerment, encouraging employees to forge their unique paths. Myntra is dedicated to inspiring vibrant self-expression and broadening fashion horizons for India while embracing continual evolution since its inception in 2007.

Team Overview

This role belongs to Myntra's Monetisation & Brand Solutions team, accountable for generating advertising revenue through creative brand partnerships. The team designs marketing strategies that enhance brand visibility and return on investment across Myntra's app, website, and social media channels.

Role Responsibilities

• Achieve monetization revenue targets specific to assigned categories.
• Develop and maintain a robust pipeline of prospective brand clients for pitching brand solutions, ensuring a strong conversion rate.
• Create and regularly revise monetization pitch presentations tailored to categories and brands.
• Devise detailed media plans aligned with planned expenditures for individual brands.
• Collaborate closely with internal teams to execute monetization media plans, including advertisement delivery and reporting.
• Formulate and monitor monthly target-oriented plans, addressing any deviations proactively.
• Identify, escalate, and resolve potential issues impacting monetization goals promptly.
• Conduct monthly performance reviews with key brand partners to identify gaps and strategize improvements.
• Comply with internal protocols to minimize escalations and maintain process integrity.
• Contribute to team projects and initiatives for collective progress.
• Build and sustain lasting relationships with brand accounts to expand their presence on Myntra.
• Ensure revenue recognition for all monetization activities with minimal losses.

Qualifications and Experience

• MBA degree from a Tier 1 or Tier 2 institution.
• Total professional experience ranging from 3 to 5 years.
• At least 2 years of mandatory experience in business development or sales role within a digital company.

Preferred Skills and Attributes

• Exposure to the e-commerce sector is advantageous.
• Strong alignment with Myntra's values and cultural principles.
• Keen enthusiasm for continuous learning.
• Excellent communication and interpersonal skills.
• Self-motivated with a proactive attitude and responsible ownership of tasks.
• Determined go-getter mindset.
• Exceptional problem-solving and prioritization abilities with meticulous attention to detail.
• Effective negotiation and persuasion capabilities.

Required Skills

• Knowledge of monetization strategies.
• Expertise in brand strategy development.
• Proficiency in data analysis.