Associate Brand Manager

About Wellness Pet Company

Wellness Pet Company is dedicated to supporting pet parents with high-quality pet nutrition products including food, dental chews, treats, and toppers made from natural ingredients backed by scientific research. The company fosters a passionate, collaborative culture focused on delivering tangible health benefits pets enjoy.

Role Overview

Reporting to the Brand Director, this Associate Brand Manager position is based in Burlington, Massachusetts with a work schedule of four days onsite plus remote Fridays. Candidates must reside locally or be open to relocating within commuting distance.

Key Responsibilities

• Develop an in-depth understanding of consumers, category dynamics, brand positioning, and product portfolio.
• Analyze multiple data sources to monitor brand performance and market trends, delivering actionable insights.
• Identify new growth opportunities for the dog treats segment by applying consumer and market data to guide innovation and expansion.
• Lead cross-functional projects to plan and execute successful product launches and market entry strategies.
• Contribute to annual brand planning efforts encompassing marketing campaigns, new product rollouts, promotional initiatives, merchandising, and distribution strategies.
• Drive ongoing growth and improvements for the dog food business by leveraging competitive and consumer intelligence.
• Act as a vital participant in advancing Wellness Pet Company's business goals.

Candidate Profile

• A consumer-first mindset dedicated to excellence.
• A drive to embrace challenges immediately with accountability and ownership.
• Commitment to bringing best effort daily and contributing to community.
• Maintaining a positive, pragmatic approach to challenges and collaboration.

Qualifications

• Minimum 1 year of post-MBA experience in CPG Brand Management or at least 2 years without MBA.
• Strong analytical skills paired with strategic thinking abilities.
• Proficiency in Nielsen or IRI data platforms.
• Creative expertise particularly related to packaging and marketing collateral development.
• Demonstrated leadership skills capable of influencing and collaborating with diverse teams.

Compensation and Benefits

The annual salary for this full-time role ranges from $86,800 to $124,900, determined by experience, background, operational needs, and internal equity. Additional eligibility includes participation in bonus programs. Wellness Pet Company delivers a best-in-class benefits package in a welcoming, inclusive environment supporting professional growth. The employer is an equal opportunity organization committed to diversity and inclusion across all protected classes.