Assistant Manager - Marketing

About GRT Jewellers

GRT Jewellers is a highly respected name in jewelry across South India, boasting a heritage spanning more than five decades. With over 50 outlets located in various South Indian states and a workforce exceeding 10,000 employees, the brand is recognized globally for offering excellent customer service, up-to-date designs, and competitive pricing. Their extensive collection includes gold, diamond, platinum, silver jewelry, precious gemstones, and silver artifacts all available under one roof, making GRT a favored brand among millions worldwide.

Role Overview and Responsibilities

• Manage advertising activities and serve as the liaison between GRT Jewellers and multiple external agencies.
• Independently plan and execute marketing campaigns.
• Negotiate with vendors for various advertising components such as print media and outdoor advertisements.
• Implement in-store branding initiatives across all showroom locations as directed.
• Develop and execute comprehensive 360-degree media plans for various campaigns.
• Coordinate efficiently with media buying agencies to secure the best rates and maximize brand reach.
• Manage media plans and campaigns within assigned budgets.

Candidate Requirements

• Previous work experience with a retail brand is essential.
• Strong familiarity with advertising strategies including ATL (Above The Line) and BTL (Below The Line), digital marketing, media coordination, and public relations agencies.
• Excellent interpersonal skills combined with strong negotiation and commercial capabilities.
• Proficiency in media buying, especially within Southern markets of India.
• Experience working in multi-store retail environments.
• Language proficiency in English, Telugu, and Kannada is required.