Area Business Manager

About Farmina Pet Foods

Farmina Pet Foods is a renowned pet nutrition company specializing in premium quality pet food production. Originating from Italy and backed by five decades of expertise, Farmina focuses on offering nutritionally balanced meals for dogs and cats of all breeds, ages, and sizes. The company emphasizes the selection of top-tier, GMO-free ingredients, utilizing meat sourced from healthy animals fit for human consumption. With four manufacturing plants and a presence spanning over 50 countries across five continents, Farmina stands as a trusted leader in animal nutrition.

Role Summary & Responsibilities

• Design and implement strategic sales plans within the allocated region to meet and exceed business goals.
• Lead, mentor, and monitor a team of Business Executives and Managers driving sales efforts.
• Consistently meet defined sales targets to propel business growth.
• Establish and maintain strong partnerships with distributors, retailers, veterinarians, and breeders.
• Ensure the ground-level execution of trade promotions, product launches, and marketing initiatives.
• Analyze market trends, competitor behavior, and consumer feedback to suggest timely strategies.
• Coordinate with supply chain and operations teams guaranteeing product availability and order fulfillment.
• Perform regular market visits alongside team members to evaluate productivity and execution standards.
• Follow internal compliance protocols including reporting, claims processing, and documentation.
• Promote the use of digital tools to enhance sales efficiency and improve data reporting accuracy.

Candidate Profile & Requirements

• Bachelor’s degree in any discipline.
• 8 to 10 years of marketing and sales experience in consumer product sectors.
• Relevant sales experience in industries such as Pet Food, FMCG, Pharmaceutical, or Healthcare domains.