AI Growth Marketing Manager

About Einklang Energy

Einklang Energy aligns corporate electricity consumption with renewable energy sources like solar and wind. By integrating battery storage, dynamic tariffs, and intelligent control systems, they help medium-sized companies purchase electricity more independently and cost-effectively, converting energy from a cost risk into a competitive advantage.

Role Overview and Responsibilities

Marketing for medium-sized businesses here involves translating complex energy topics into clear, compelling messages that a CEO of a 200-employee enterprise can grasp in two minutes and get excited to discuss.

• Convert intricate concepts such as battery storage, dynamic tariffs, atypical network usage, and power purchase agreements (PPAs) into content that truly resonates with medium-sized enterprises.
• Build and manage growth channels including LinkedIn (company and founder profiles), the company website, email outbound campaigns, newsletters, case studies, and lead magnets.
• Leverage AI intrinsically for content creation, research, personalization, targeting, and analytics. Develop proprietary workflows offering leverage beyond traditional marketing teams.
• Operate in rapid test-and-learn cycles to determine what strategies work, what don’t, and which to scale.
• Own the Marketing Qualified Lead (MQL) pipeline end-to-end, coordinating closely with the sales team for seamless lead transfer.
• Evolve the brand voice to be honest, direct, and free from buzzwords, reflecting how medium-sized businesses communicate.

Qualifications

• Prior experience in growth marketing, ideally within B2B environments, especially targeting mid-market or complex products requiring explanation.
• Hands-on experience building AI tools such as custom GPT models, n8n workflows, automated research tools, and AI-driven personalization.
• Excellent writing skills in both German and English.
• Ability and eagerness to quickly understand energy, technology, or industrial topics without needing to be an expert initially.
• Data-driven mindset with understanding of metrics like customer acquisition cost (CAC), conversion rates, and sales funnels.
• Fluent or near-native German language proficiency and good English communication skills.
• Additional assets include background in the energy sector, expertise in LinkedIn thought leadership, performance marketing, or content operations.

Benefits

• Unlimited access to Claude AI credits, reflecting a genuine commitment to AI integration.
• Opportunity to shape an AI-native enterprise from the ground up.
• Flat hierarchies and direct collaboration with company founders.
• High ownership level and impactful work contributing to greener and more resilient energy supply.
• Ample room for personal growth.
• Competitive salary plus company equity participation.
• 30 days of annual leave.
• Primarily office-based work at central Cologne location with one home office day weekly.
• Options for Urban Sports Club membership and a nationwide public transport ticket.
• A mission-driven, straightforward team that makes quick decisions and builds collectively.

Additional Information

The ideal candidate may not perfectly match every point; what matters is alignment with the core pillars and enthusiasm to build an AI-driven energy company together. No cover letter is needed—a brief pitch explaining your interest suffices. If you have prior cool AI projects, share those along with your CV for consideration.