JASON M. LARSON

About

Growth-focused senior leader with 20+ years of experience building high-performing sales and admissions organizations, driving revenue growth, and leading organizational transformation. Experienced in coaching leaders, improving operational performance, and implementing scalable, AI-enabled sales systems.

Experience

• Vice President of Sales & Admissions
  Sonoran Desert Institute
  May 2019 – Present
• Director of Admissions
  Gene Juarez Academy
  Jun 2018 – Apr 2019
• Senior Director, Enrollment Development
  Zenith Education Group
  Mar 2017 – Jan 2018
• Director of Admissions
  Carrington College
  Nov 2014 – Feb 2017
• Regional Director of High School Admissions
  Corinthian Colleges
  Oct 2011 – Sep 2014
• Director of Admissions
  Auguste Escoffier School of Culinary Arts
  Jun 2011 – Sep 2011
• Director of Admissions
  Texas School of Business
  Jan 2009 – Aug 2009
• Senior Director of High School Admissions
  Collins College
  Jan 2003 – Nov 2008

Education

• Bachelor of Science
  Winona State University
  Marketing

Skills

• Forecasting
• Change Management
• Organizational Development
• Customer Acquisition
• Sales Strategy
• Sales Operations
• Sales Enablement
• KPI Development
• Leadership Development
• Leadership coaching

🏆 Achievements & awards

• Employee of the Year · 2021

  Selected for driving business results, developing high-performing teams, and fostering a culture of accountability, continuous improvement, and ownership.

⚽ Extracurricular activities

• Leadership Book Club

  Established as part of a broader leadership development strategy, fostering continuous learning, accountability, and professional growth.