CARIMAN ALFI

About

Marketing leader with 10+ years of experience driving growth across education, tech, e-commerce, and consumer platforms in MENA and beyond. Built marketing functions from scratch and delivered measurable gains in revenue, lead generation, and cost efficiency through full-funnel ownership of growth, brand, and content.

Experience

• Acting Marketing Director
  Manara School
  Dec 2024 – Present
• Senior Marketing Manager
  Manara School
  Dec 2023 – Dec 2024
• Marketing Development Director
  Hype Marketing
  May 2022 – Oct 2023
• Commercial Director
  Rahet Bally
  2021 – 2022
• Co-founder & Commercial Director
  GrowPro
  2020 – 2021
• Assistant Director, Marketing & Video
  American University in Cairo (AUC)
  2019 – 2020
• Associate Director, Sales & Business Development
  EffVision
  2017 – 2019
• Head of Content & Video Production
  AKQA
  2015 – 2017

Education

• Film & Broadcast
  Tribeca College
  2014

Skills

• Email Marketing
• Canva
• Adobe Premiere Pro
• Market research
• Marketing Strategy
• Affiliate Marketing
• Negotiation
• Influencer Marketing
• Google Analytics
• Budget Management
• Lead Generation
• Final Cut Pro
• Creative Direction
• Content Strategy
• Google Ads
• SEO
• Video Production
• Social Media Management
• Meta Ads Manager
• Team Leadership
• Brand positioning
• Brand Storytelling
• Lead nurturing
• Go-to-Market Planning
• SEM
• Consumer Behavior Analysis
• Pipeline reporting
• B2C growth strategy
• Cross-Functional Management
• OKRs
• Odoo CRM
• Kpis
• B2B Growth Strategy

Courses & certifications

• AUC Venture Labs
• Flat6Labs
• Meta Ads
• Anthropic