Web Content and Organic Search Lead

About Sigma360

Sigma360 is a cloud-based data platform recognized as a leading choice for point-in-time risk screening and continual client monitoring. Leveraging thousands of integrated data sources and proprietary algorithms for entity resolution and risk extraction, the platform delivers direct and network-based risk assessments in under a second. It serves financial institutions, asset managers, professional services, fintech companies, and global firms seeking to unify operations within a single risk intelligence system to efficiently oversee the client lifecycle.

Role Overview

We are seeking a technically adept, proactive Web Content & Organic Search Lead to enhance our presence across traditional search engines, AI-driven search platforms, our website, as well as organic content channels. This hands-on role blends strategic planning with execution. Responsibilities include defining necessary content and website experiences, conducting keyword and audience research, content creation and optimization, web page development in WordPress using Divi, and analyzing how these efforts contribute to visibility, engagement, conversions, and revenue pipeline.

The role involves managing day-to-day website content and organic search operations while contributing to strategic planning. Activities vary from investigating new search opportunities or interviewing experts to creating and refining web pages, improving conversion paths, and monitoring Sigma360’s appearance on platforms like ChatGPT, Google, Gemini, and others. This position carries significant ownership with potential to evolve into broader organic growth leadership within the expanding marketing team.

Key Responsibilities

• Develop, publish, update, and refine website content on WordPress using Divi, transforming content outlines and marketing objectives into polished responsive pages.
• Create solution pages, product descriptions, comparison pages, landing pages, articles, and reports utilizing HTML, CSS, light JavaScript, custom Divi modules, or AI-assisted coding as appropriate.
• Conduct comprehensive quality assurance for desktop, mobile, and tablet platforms to improve usability, accessibility, navigation, internal linking, and calls to action.
• Implement reusable templates and streamline publishing processes to boost marketing team efficiency.
• Lead the organic search strategy across Google and emerging AI-driven platforms by performing extensive keyword, competitor, audience, intent, prompt, and content-gap research.
• Optimize all on-page SEO elements including metadata, headings, URLs, internal links, schema, and ensure technical health factors such as crawlability, index status, redirects, broken links, duplication, mobile usability, and page speed are addressed.
• Monitor Sigma360’s visibility on AI platforms like ChatGPT, Claude, Gemini, Perplexity, and adjust strategies to enhance citations, brand visibility, and voice share in AI-generated answers.
• Develop and maintain a forward-looking content roadmap aligned with business goals, product plans, audience needs, search trends, and industry developments.
• Produce clear, credible content tailored for complex B2B, compliance, risk, and financial services sectors by collaborating with internal experts and refining externally sourced or AI-generated materials.
• Evaluate visitor behavior on the website and optimize engagement and conversion funnels including headlines, navigation, calls-to-action, forms, and conversion paths in partnership with demand generation and marketing operations teams.
• Manage and develop Sigma360’s organic LinkedIn presence, including newsletters and executive thought leadership initiatives, while repurposing core content across multiple channels.
• Track and report on organic search visibility, website engagement, AI search presence, conversion metrics, and business impact with actionable insights to prioritize future growth efforts.

Candidate Profile

• Minimum 3 years’ experience in SEO, content marketing, website management, or related digital marketing fields.
• Excellent writing and editing proficiency with the capability to simplify complex topics and engage B2B audiences.
• Hands-on experience with WordPress content management, preferably using Divi or similar visual builders.
• Solid understanding of SEO principles including keyword research, search intent analysis, on-page optimization, internal linking, and content performance evaluation.
• Genuine interest in AI-based search technologies, answer-engine optimization, and generative search methodologies.
• Comfortable analyzing website and search data through tools such as Google Analytics, Search Console, and SEMrush to identify trends and optimization opportunities.
• Ability to manage projects independently from concept through publication and post-launch measurement.
• Resourceful, experimental mindset with attention to detail and proactive collaboration across multiple departments.

Preferred Attributes

• Experience in regulated or complex industries such as B2B SaaS, fintech, regtech, financial services, compliance, risk, or cybersecurity.
• Proficiency in HTML and CSS, and familiarity with marketing automation platforms (e.g., HubSpot).
• Expertise in conversion rate optimization, A/B testing, heatmapping, and user behavior analysis tools.
• Skills in content attribution, organic pipeline tracking, and marketing performance analytics.
• Background working within startup or growth-stage environments with fast-paced marketing teams.

Success Indicators

• Increasing organic visibility for key solutions and markets.
• Boosting recognition on AI-powered discovery platforms.
• Consistent delivery of quality website content.
• Streamlining WordPress maintenance to reduce developer dependence.
• Enhancing site engagement, conversion pathways, and organic lead generation.
• Implementing effective multi-channel content repurposing systems.
• Maintaining a well-organized, accessible, responsive, and SEO-friendly website.
• Demonstrating measurable impact of organic efforts on qualified leads, opportunities, and pipeline development.
• Proactively driving innovation and strategy development within the organic growth program.