VP Sales (Enterprise & SMB)

Role overview

The Vice President of Sales for Enterprise and SMB will be accountable for accelerating revenue across Saudi Arabia’s enterprise and small-to-medium business segments. This position oversees end-to-end sales planning, pipeline creation, merchant acquisition, strategic alliances, and revenue realization across all customer groups. It includes leading enterprise initiatives for major strategic accounts and guiding SMB sales efforts to boost merchant acquisition, improve onboarding success, and support steady market expansion.

Primary focus areas

• Expand PayTabs’ presence in the enterprise market, with a focus on organizations processing more than SAR 1 billion annually.
• Build and manage influential relationships with enterprise customers, banks, public-sector bodies, telecom operators, and large companies.
• Negotiate and finalize complex, high-value commercial agreements designed around enterprise payment requirements.
• Create pricing approaches for enterprise accounts that are scalable, customized, commercially strong, and competitive.
• Partner with product and technology teams to shape solutions that fit enterprise customer needs.
• Make sure all commercial activity follows Central Bank regulations and accepted industry standards.
• Recruit, coach, and develop a high-performing enterprise sales and business development organization.
• Design and execute SMB growth plans that drive merchant acquisition, activation, and revenue through scalable selling and channel partnerships.
• Lead both Enterprise and SMB sales teams with clear alignment to revenue goals, productivity targets, and acquisition outcomes.
• Manage the full sales funnel for both segments, including forecasting, conversion improvement, and delivery of commercial KPIs.

Key responsibilities

• Develop and implement business development strategies that increase enterprise penetration and support long-term growth.
• Create and maintain partnerships with major corporations, government organizations, and financial institutions to promote large-scale adoption of PayTabs solutions.
• Lead negotiations for large contracts and build tailored payment solutions for enterprise customers.
• Work closely with product teams to improve offerings for high-volume enterprise transaction environments.
• Hire, train, and guide a top-tier business development team focused on enterprise sales and strategic alliances.
• Oversee compliance with regulatory requirements while using PayTabs’ fintech capabilities to support growth.
• Take full ownership of revenue, GMV, merchant acquisition, and portfolio growth across Enterprise and SMB sales.
• Shape the KSA SMB sales approach, including direct selling, channel selling, and acquisition through partnerships.
• Set up governance, forecasting, and performance management processes for both sales organizations.
• Improve onboarding efficiency and increase sales-to-activation conversion by working closely with Operations, Product, and Customer Success.
• Recruit, mentor, and grow high-performing sales leaders and account executives across the business.

Education and experience

A bachelor’s degree in Business, Finance, Economics, or a similar field is expected, and an MBA is preferred. The role requires 10 to 15 years of experience in business development, commercial strategy, or sales leadership within fintech, banking, payments, SaaS, or a related sector.

Additional qualifications

• Strong understanding of the enterprise payments landscape in Saudi Arabia and the wider MENA region.
• Demonstrated ability to structure and close sophisticated, high-value enterprise deals.
• History of leading enterprise business development programs with a strong focus on growth and revenue.
• Solid commercial and analytical judgment, including the ability to evaluate market trends and refine pricing models.
• Well-established network across banks, telecom companies, large enterprises, and government stakeholders.