- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Education
- Degree in Business Administration, Communications, Marketing, or a relevant field
- Eligibility
- Experienced professionals with a degree in a relevant field and 3 to 5 years of sales, marketing, or related commercial experience.
- Resume
- Required to apply
Where you'll work
Job description
Role overview
Fan Milk PLC is seeking a seasoned, detail-oriented Trade Marketing Manager to help grow outdoor channels by designing and implementing initiatives that widen the national network of vendors and agents. The role is based in Accra, Ghana, is permanent, and reports to the Head of Trade Marketing.
About the company
Danone is a major producer and retailer of ice cream, juices, yogurt, and frozen dairy products across Sub-Saharan Africa. Its purpose is to make health accessible through food while supporting a healthier planet through its “One Planet One Health” vision. The company places strong emphasis on diversity, equity, and inclusion, and encourages a workplace where different perspectives are welcomed and valued.
What the role involves
- Lead efforts to expand outdoor channel performance through strategic trade marketing initiatives.
- Build and strengthen the nationwide reach of vendors and agents.
- Work closely with the Head of Trade Marketing and support execution aligned to business goals.
- Use market insights, consumer behavior understanding, and analytical thinking to shape trade plans.
- Apply customer and shopper techniques to improve channel effectiveness.
- Leverage data and analytics within CRM-oriented strategies.
- Generate insights and turn them into practical actions.
Candidate profile
- Degree in Business Administration, Communications, Marketing, or a closely related field.
- At least 3 to 5 years of relevant experience.
- Solid commercial exposure in sales and/or marketing.
- Strong people skills, with clear verbal and written communication.
- Creative, numerically strong, analytical, and confident in presentations and argumentation.
- Able to make decisions quickly and adapt in a fast-changing environment.
- Good understanding of consumer goods markets, banners, and competitors.
Additional information
This is a permanent full-time position located in Accra, Ghana. The company invites applicants to join a culture built on ownership, collaboration, challenge, and action. The application deadline mentioned is July 17, 2026.
About Danone / Fan Milk
Danone describes its mission as helping more people access health through food and aims to reach 10 million people every day with healthy products by 2030.