Trade Marketing and Distribution Representative

Role Overview

This position entails executing the Kingdom of Saudi Arabia's operational plan within designated territories to achieve trade marketing, distribution, and brand objectives across trade channels and key accounts by applying best practices. The role reports to the Regional Sales Manager and covers areas within Saudi Arabia. Saudi nationals are encouraged to apply.

Key Responsibilities

• Continuously assess the assigned territory to ensure maximization of all business potentials.
• Effectively execute all activities within the cycle plan.
• Maintain up-to-date, accurate, and timely trade marketing data and reports, including Area Summary File, TMU, Rental and representative reconciliation, business activity, competitor analysis, and ongoing qualitative and quantitative surveys.
• Accurately report all trade marketing activities conducted on-site and outlet information.
• Develop strong working relationships with trade partners to secure their support in enhancing volume and in-store brand presence within approved budgets.
• Implement and monitor trade incentive schemes as detailed in the Saudi operational plan, providing feedback accordingly.
• Maximize in-store awareness and visibility of ALFAKHER brands using trade marketing and distribution tools.
• Collaborate closely with distributor sales forces to optimize distribution opportunities and reduce out-of-stock situations.
• Meet established trade marketing and distribution key performance indicators.
• Ensure consistent product quality, freshness, and availability of ALFAKHER goods.
• Carry out merchandising activities to maintain cleanliness and appropriate display of in-store furniture per agreed planogram.
• Manage trade marketing resources efficiently and securely.
• Maintain the integrity of trade marketing resource stock floats and related reconciliations.

Essential Qualifications and Skills

• Preference given to bilingual graduates (English and another language).
• 0 to 2 years of experience as a merchandiser or trade marketing representative within another FMCG company, especially with trade marketing experience.
• Strong interpersonal and communication skills, both verbal and written.
• Effective influencing abilities and good organizational and time management skills.
• Capability of working independently without direct supervision.
• Valid driver’s license and ability to drive are required.