Strategic Associate Marketing Manager

Role Overview

This position serves as the embedded marketing lead for key Sherwood brand priorities, coordinating integrated campaign planning and execution from early briefing through launch and follow-up. In addition to overseeing digital media coordination, the role acts as a central point of contact for shoots, creative development, approvals, launch readiness, social execution, and partner coordination. It also carries direct ownership of the brand’s social media presence, including active monitoring and engagement during evenings, weekends, launches, and other important campaign moments.

What You’ll Do

• Drive the full lifecycle of integrated marketing campaigns for major brand and marketing moments, including planning, schedules, shoot coordination, approvals, launch preparation, and post-launch follow-through.
• Prepare campaign briefs, go-to-market plans, launch timelines, retailer communications, and toolkits that help keep all stakeholders aligned.
• Draft media briefs and work closely with the CTDI team to refine and approve briefing materials, while also managing trafficking and quality checks to confirm assets are accurate, complete, and market-ready.
• Partner with brand, PR, content, media, legal, eCommerce, creative teams, and outside agencies or vendors to keep projects moving and address issues before they become blockers.
• Review creative work and give practical, specific feedback on video, photography, social creative, point-of-purchase materials, copy, and creator outputs to maintain brand consistency and quality.
• Coordinate shoots, content capture, and post-production, including live feedback during sessions, selecting assets, securing approvals, and managing delivery timelines.
• Own social media management for the brand, including channel planning, calendar creation, caption drafting, asset setup, publishing, community engagement, collaboration coordination, and real-time monitoring across launches, weekends, and evenings.
• Handle approval workflows with internal and external stakeholders such as athletes, agents, leagues, creators, and legal teams while keeping work on schedule despite changing priorities.
• Track campaign results, social performance, and media delivery, then flag opportunities to improve performance or adjust direction when business needs change.
• Build productive relationships with agencies, creators, production partners, retailers, and internal stakeholders through clear communication, regular updates, and strong accountability.
• Recommend process improvements, develop repeatable templates and workflows, and support junior colleagues where needed.

What You Bring

• Post-secondary education, or equivalent experience, in Marketing, Business, Communications, or a related area.
• At least 5 years of experience in integrated marketing, brand marketing, content, social, or campaign management.
• Demonstrated success managing multi-stakeholder campaigns from brief to launch, including timelines, approvals, and cross-functional dependencies.
• Strong creative evaluation skills with experience giving feedback on video, photography, social assets, copy, and retail or point-of-purchase materials.
• Hands-on experience working with agencies, creators, production partners, and internal teams to deliver polished campaigns and content.
• Deep social media execution experience, including channel management, content calendars, publishing, community management, and responsiveness during high-activity periods such as launches and weekends.
• Excellent organization and project management capability, with the flexibility to juggle several priorities and adapt quickly to shifting business needs.
• Strong written and verbal communication skills, including confidence engaging senior stakeholders and external partners.
• Ability to spot risks, solve issues early, and recommend next steps when plans change.
• Exposure to campaign planning, social publishing, reporting, or project and asset management tools is considered an advantage.
• Experience mentoring, onboarding, or supporting junior team members is an asset.
• Background in retail, sports, lifestyle, or creator/influencer marketing is an asset.
• A genuine interest in hockey and knowledge of the hockey consumer would be a strong advantage.

Benefits and Perks

• Comprehensive benefits and retirement programs.
• Performance incentives and continuing education programs.
• Additional perks designed to support well-being.
• Career growth opportunities and product discounts.

Compensation

The advertised salary band is CAD 64,000 to CAD 106,000 per year. The usual hiring range for this role is CAD 64,000 to CAD 80,000 per year. Final pay depends on experience, market benchmarks, internal equity, and role-specific requirements. For critical positions, compensation may be reviewed to better match market conditions and the value brought to the role.

Additional Information

This posting is for an existing vacancy within the organization. The company may use artificial intelligence tools during recruitment to help with initial resume screening, but every hiring decision, including candidate evaluation, selection, and outcome, is made by human recruiters.

About the Company

Canadian Tire Corporation, Limited is one of Canada’s most admired and trusted organizations. With more than 90 owned brands, over 1,600 retail locations, financial services, strong e-commerce capabilities, and market-leading merchandising strategies, the company focuses on innovation and long-term growth. It offers competitive compensation, store discounts, learning through Triangle Learning Academy, profit sharing, and retirement and savings programs for eligible employees. Its enhanced flex benefits also include mental health coverage of $5,000 per year for benefits-eligible employees and their families, along with total well-being support and mental health tools and resources for all employees.

Diversity, Inclusion, and Belonging

The organization is committed to creating a workplace where belonging, diversity, inclusion, and equity are reflected in everything it does. It values dignity and respect for people of all religions, nationalities, genders, races, ages, perceived abilities, spoken languages, sexual orientations, and identities, and aims to help make life in Canada better.

Accommodations

Candidates who need accommodations during the application or interview process are encouraged to share that need when contacted. The company welcomes applications from equity-seeking groups, including racialized people, Indigenous peoples, 2SLGBTQIA+ individuals, women, people with disabilities, and others.