Sr. Search Engine Optimization Specialist

About the Role

Excel India Group is seeking an experienced SEO professional who can plan and execute end-to-end search engine optimization initiatives. This role is centered on improving organic rankings, visibility, traffic, and lead generation through a mix of technical, on-page, off-page, and emerging search optimization practices. The right candidate should bring 5+ years of practical SEO experience and a strong command of Technical SEO, On-Page SEO, Off-Page SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Technical SEO

• Run detailed site audits and turn the findings into practical technical improvements.
• Improve how the website is structured so search engines can crawl and index it effectively, while also enhancing overall site performance.
• Identify and fix issues linked to Core Web Vitals, loading speed, mobile friendliness, redirects, canonical tags, and structured data.
• Handle XML sitemaps, robots.txt files, schema implementation, and SEO requirements during website migrations.
• Work closely with development teams to ensure SEO recommendations are implemented correctly.

On-Page SEO

• Carry out keyword research, study competitors, and identify content gaps.
• Improve page-level elements such as metadata, headings, internal links, and content layout.
• Shape SEO-led content plans that support overall business objectives.
• Make sure content is aligned with EEAT principles: Experience, Expertise, Authoritativeness, and Trustworthiness.
• Track keyword performance and keep refining on-page elements for better results.

Off-Page SEO

• Plan and run ethical backlink acquisition campaigns.
• Earn strong backlinks through outreach, guest articles, public relations, and partnership opportunities.
• Review backlink profiles regularly and address harmful links when needed.
• Support stronger domain authority and brand exposure through well-planned off-page initiatives.

Answer Engine Optimization (AEO)

• Optimize pages for featured snippets, People Also Ask results, and voice search queries.
• Apply structured data and FAQ schema to help search engines better interpret the content.
• Build content that answers user questions directly and improves visibility in zero-click results.
• Measure and improve performance across answer-driven search experiences.

Generative Engine Optimization (GEO)

• Create strategies that strengthen visibility across AI-powered search tools and generative search experiences.
• Adapt content for AI search engines, conversational queries, and large language model discovery.
• Develop authoritative content structures that improve the chances of AI citations and references.
• Keep track of new AI search developments and suggest optimization opportunities accordingly.

Analytics and Reporting

• Monitor and report key SEO metrics such as rankings, traffic, conversions, backlinks, and return on investment.
• Use performance data to uncover opportunities and guide improvements.
• Prepare monthly reports and share insights with stakeholders.
• Stay current on search engine updates, algorithm changes, and industry best practices.

Compensation

Salary is positioned as best in the industry and will depend on experience and skill level.

Location

Bhubaneswar, Odisha, India.

Requirements

• At least 5 years of hands-on experience managing SEO end to end.
• Strong command over Technical SEO, On-Page SEO, Off-Page SEO, AEO, and GEO.
• Solid understanding of Google search algorithms, ranking signals, and SEO best practices.
• Prior experience with SEO audits, strategy building, and implementation.
• Strong analytical thinking and problem-solving ability.
• Good communication skills and the ability to work with different stakeholders.